Use Digital Marketing to Sell into China
February 1, 2018
Hosted by Michelle Zou
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Episode Description
How big is the China market? What kind of purchasing power do Chinese consumers have today? Why should your business consider the China market? For foreign small and medium size businesses that want to sell into the China market, what are some ways to do that without spending a big budget? Why digital marketing works? What are some successful examples from western companies selling into the China consumers? What industries can consider using digital marketing to sell into China? And what to look for in a good Chinese partner? If you have any of the above questions, you will find the answer from Anderson Liu, CEO of Westwin. By collaborating with major search engines and social media platforms in China and globally, Westwin provides cross-border digital marketing strategies and solutions for Chinese and foreign advertisers and serves as the window for businesses to enter into the China market.
In China with Michelle Zou
New Episodes Weekly on VoiceAmerica Business Channel
“In China with Michelle Zou” features interviews of thought leaders and executives combined with experts in a range of industries. We reveal their thoughts and personal stories about the various opportunities manifesting with China’s economic development and social changes. From our guest Chinese and foreigners who have lived in China, you will learn valuable information about today’s China and how it relates to you.
China has risen to become the second largest economy in the world. China’s incredible opportunities are attracting people from all over the world, no matter if you are a business leader, a manufacturer, a trader, a professional, an artist, or a student. What does China look like today? What opportunities does this huge market has for you? How can you seize those opportunities? This show will help you find your own answers. You will discover opportunities that you can tap into in China and understand how you can ride with the tide to grow your career or business.
Michelle Zou
Founder and CEO at Pacific Technologies Consulting Group (PTCG), Michelle Yingyi Zou is building a consulting, training, coaching, and conferencing business focusing on US-China cross border opportunities. She brings over 20 years US-China experience in industry and helps American organizations learn the China market and culture, enter and grow business in China, and vice versa. In addition, Michelle is a business and leadership coach specializing in helping leaders and professionals grow their business and achieve their career goals. She is also a management and marketing consultant and trainer for Microsoft, a board of director at Washington State China Relations Council, and an advisor for several startups. She is passionate about education and have been leading and volunteering in NGOs to make a difference in people’s life through education. She is a public speaker in the U.S. Speaker program and frequently speaks in China. In addition, she publishes a weekly podcast program and authors articles in Chinese introducing America to the Chinese audience.
Michelle has worked in Microsoft, HP, EMC, IDC and in Chinese companies and startups. She has an MBA and Master of Science in Finance degree, as well as a Professional Coaching certification.
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