Redefining Brand Identity

February 9, 2018
Hosted by Merritt Hamilton Allen and Gary Potterfield

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Episode Description

Success in today’s business environment requires adapting to change. Change can be driven by any number of factors, including technology, market demand, government policies, mergers and acquisitions. On this week’s show Merritt Hamilton Allen and Gary Potterfield discuss how change affects an organization’s brand with Senior Vice President of Corporate Marketing for Western Digital Corporation. Mr. Tang leads the ongoing transformation of the Western Digital brand, as the company redefines its brand identity and role in the industry from a leading storage device supplier to a thought leader and enabler of data-centric innovation.

The Brand Ambassadors

The Brand Ambassadors

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PR and communication have bad raps as being frivolous ways for businesses to burn overhead dollars. The Brand Ambassadors will show listeners the best way to incorporate PR into their operations, whether a startup or a Fortune 500 firm.

Host Merritt Hamilton Allen is an economist by training and a PR executive by accident. She will give listeners expert advice on focusing their PR energy and money. She will be joined by co-host Gary Potterfield, who is an expert in integrating business goals into compelling creative campaigns.

Every firm has a compelling narrative that sets them apart from the crowd. Everyone, whether an intern or the CEO, can advance their career and their business by blending their own background into their firm’s narrative through strategic storytelling.

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Merritt Hamilton Allen and Gary Potterfield

Merritt Hamilton Allen and Gary Potterfield

Merritt Hamilton Allen believes that every employee in every business can help promote that business. Merritt has leveraged unique stories and perspectives to persuade and inform those around her. She turned this personal brand into the company Vox Optima in 2005, and has since been awarded over $25 million in PR contracts. Vox Optima’s public relations clients include multi-billion-dollar organizations, start-ups, and everyone in between.

Merritt grew up in Silver City, New Mexico, where she got her first job in radio at age 13. She attended the University of Notre Dame on NROTC and National Merit scholarships. After graduation she served as a Navy public affairs officer for eight years, and led the Navy’s communication strategy for environmental, personnel, medical, and acquisition issues. Merritt is a disabled veteran.

Vox Optima closed its first year with a $1 million task order from the U.S. Navy. Vox Optima currently has 15 employees, offices in Albuquerque and the DC Metro area and its client roster includes NATO, the U.S. Navy, the Department of Defense, the Department of State, BAE Systems, the Census Bureau and several national trade associations

Merritt was honored as a Woman of Influence by NM Business Weekly in 2012. She was named the top-performing media and marketing CEO in New Mexico in 2013 by Albuquerque Business First. Vox Optima has been listed in the top five PR firms by revenue in the state for the last four years.

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