Marketing and Sales No Longer Sell - Customers Sell to Customers
February 14, 2018
Hosted by Alise Cortez, PhD
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Episode Description
Customers, especially successful ones, are the lifeblood of any business. Creating successful customers—with a memorable customer experience—is increasingly the differentiator in a competitive marketplace, according to Bill Lee. After all, your buyers, your prospects, your market will find out how much your customers value you—whether you want them to or not—in today’s uber-connected world. Marketing and sales no longer sell to customers—customers sell to other customers. Responding to that reality is not just good for the bottom line health of a business – it turns out it’s also a conduit to an engaged workforce. Tune in to this episode and find out why it matters who we hang out with at work – and just what it is those people say about us in the marketplace.
Working on Purpose
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Do you want to help create a world where people are passionate about their work, inspirational leadership helps team members realize their greatness, and capitalism thrives while serving the highest causes? Me too. The working on purpose program is a thought leadership engine that enlightens and inspires listeners with insights from elite business leaders and novel subject matter experts. Together, we’re working on purpose to steward the future of work and business to elevate us all.
Alise Cortez, PhD
Dr. Alise Cortez is affectionately referred to as “The Anti-Undertaker” as she awakens the often otherwise “walking dead” to discover and nurture their passion, inspiration, and purpose in life and at work. She is one part Chief Purpose Officer and Management Consultant specializing in meaning and purpose, and one part Inspirational Speaker, Author, and Radio Host. Having developed her expertise within the Human Capital / Organizational Excellence industry over the last 20 years, today she is focused on enabling organizations to lead from purpose and create cultures of meaning that inspire impassioned performance, energizing engagement and fulfillment, while encouraging a devoted stay within the organization. For individuals, she also facilitates the online Catch Fire global community and various retreats to enable people hungry for a more meaningful and purposeful life to discover and create it for themselves.
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