ICONIC ADVANTAGE: Don't Chase the New, Innovate the Old
June 26, 2018
Hosted by Maureen Metcalf
This interview focuses on Iconic franchises. Iconic franchises tend to be significantly more profitable than standard ones. They’re also far more resilient in the face of market fluctuations. But you can’t create an iconic property overnight. Iconic Advantage is a compound effect that you earn after a period of deliberate and sustained commitment. The effect is stronger over time. So, the only way to start is to choose to become iconic. An Iconic Advantage strategy is for companies that want to establish market leadership by becoming the standard-bearer in their market. This is about focusing your efforts in the right places. It means instead of just chasing shiny new objects, you focus on innovating the old—where your existing strengths lie. Iconic Advantage involves over indexing your efforts on your iconic properties. On the flip side, it also means that you reduce your focus on properties with low potential. You need to put your energy and resources in the right place.
Innovating Leadership, Co-Creating Our Future
Tuesday at 11 AM Pacific Time on VoiceAmerica Business Channel
The pace of change in the world is increasing exponentially and shows no signs of slowing down. Leadership is evolving and requires more and more innovative leaders to keep up. Many leaders update what they lead but not how they think about and act as leaders. They become outdated. This matters because Leadership creates strategic advantage.
This show features interviews with global business executives, thought leaders and academics in a wide range of industries. They discuss their most pressing issues and the innovative approaches they have employed to transform their challenges into opportunities and advantages. The application of proven concepts and tools that may be applied to build your organization and deliver sustainable success are presented and discussed.
Become an innovative leader in your own right! Tune in every Tuesday at 11 AM Pacific Time on the VoiceAmerica Business Channel.
Maureen is the Founder and CEO of the Innovative Leadership Institute, a renowned executive advisor focused on making the world better through leadership! She helps clients strengthen their leadership talent pool so that leadership itself becomes one of your strategic advantages to co-create a thriving future.
Maureen brings 30 years of business experience to provide high-impact, practical solutions that support her clients' leadership development and organizational transformations. She is recognized as an innovative, principled thought leader who combines intellectual rigor and discipline with an ability to translate theory into practice in all her work. Her operational focus is coupled with a strategic ability to analyze, develop and implement successful strategies for profitability, growth and sustainability.
Maureen is the author of an international award-winning book series on Innovative leadership, including the Innovative Leaders Guide to Transforming Organizations, winner of a 2014 International Book Award and a regular contributor to Forbes.
As a board member/chair, Maureen has led multiple organizations through difficult transitions and is open to for-profit board opportunities. Before founding the Innovative Leadership Institute, she led consulting engagements for PricewaterhouseCoopers and Accenture across a broad range of industries, contributing to successful organizational transformation.