How to look like a big deal online

March 5, 2018
Hosted by Paula Rizzo and Terri Trespicio

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Episode Description

So you have a Facebook page. And a Twitter account. Instagram. And LinkedIn. But it's not enough just to have those accounts and post on occasion. If those platforms aren't helping you grow your business and brand, then you might want to rethink your strategy. Today, Paula and Terri talk with Cass McCrory, digital marketing strategist and founder of Capra Strategy, about how to position yourself online to make sure that your platforms are helping elevate your brand, and attract the right kinds of business and attention.

Lights Camera Expert: Unleash Your Expertise

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There isn’t a person with a book, a business, or a brand who doesn’t want a bigger audience for their work. With more media platforms available to all of us than ever before, there have never been more ways to get yourself, and your message, out there. But how do you do it? And who will care? The challenge isn’t whether or not you “deserve” media attention, but whether you can deliver a message that matters to the people who most need to hear it.

Lights Camera Expert: Unleash Your Expertise is a show for professionals, experts, and entrepreneurs who want to learn how to get and keep attention from media, viewers, online users, and audiences. Every week, we’ll share insights and talk to industry insiders about how to position yourself for media, elevate your profile, and turn your ideas into media opportunities. Discover how to unleash your expertise onto the world, build brand awareness, and make a powerful impression to get the kind of attention you want most.

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Paula Rizzo and Terri Trespicio

A best-selling author and Emmy-award winning television producer for nearly 20 years, most recently at Fox News Channel, Paula Rizzo has produced health and lifestyle segments with experts like JJ Virgin, Jillian Michaels, and Deepak Chopra. Paula’s the founder of the productivity site and author of Listful Thinking: Using Lists to be More Productive, Highly Successful and Less Stressed, which has been translated into twelve languages and featured on many media outlets including Fox News, Fox Business, Prevention, Business Insider, Entrepreneur, Brides and’s list of “Self Help Books That Actually Help.”

Terri Trespicio is a New York–based branding pro, award-winning writer, and keynote speaker. Her TEDx talk, “Stop Searching for Your Passion,” has earned more than three million views. A former magazine editor at Martha Stewart’s Whole Living magazine and radio host at Sirius XM, she has appeared on the Today show, Dr. Oz, The Early Show, and The Anderson Cooper Show. She's been featured in Oprah magazine, Marie Claire, Prevention, Business Insider, and, among others. She speaks widely and was rated the number one speaker at Barron’s Top Women Advisors Summit and How Design live.

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Episode Directory

April 2018

March 2018

  • 3/26/2018: Do you need a book to get booked? Listen Now
  • 3/19/2018: Calling all speakers! How to leverage your talk for TV Listen Now
  • 3/12/2018: How to get a producer to call you back Listen Now
  • 3/5/2018: How to look like a big deal online Listen Now

February 2018

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