Consumer Products Industry Under Attack: Time to Reclaim Market Share
May 17, 2018
Hosted by Bonnie D. Graham
The buzz: “As consumers prosper from stable US and global economies, the consumer products industry will reinterpret traditional levers to fuel growth in a hyper-competitive marke.” (www2.deloitte.com). CP companies are being forced to rethink channel partner relationships, product mix, pricing strategies and more. Why? Due to business-as-usual disruption by eCommerce giants like Amazon, innovators with direct-to-consumer subscriptions, and retailers' expanded private label lines. How can CP companies use data to bolster their brands and strengthen relationships with consumers? The experts speak. Jerry Wolfe, Vivanda: “For the times they are a-changin’” (Bob Dylan). Barbara Thau, Retail Writer: “I am always looking for that nuance, that moment of truth, and you can't really do that fast” (Paul Thomas Anderson). Colby Sheridan, SAP: “Everybody has a plan until they get punched in the mouth” (Mike Tyson). Join us for Consumer Products Industry Under Attack: Reclaiming Market Share.
Changing the Game in Consumer Industries, Presented by SAP
Archives Available on VoiceAmerica Business Channel
Competition, consumer engagement and operational effectiveness are fundamentally changing at an accelerated pace in Consumer Industries. New competitors are redefining the landscape and consumers expect exceptional brand experiences, every time, via agile process that balance consumer needs with a company’s cost-to-serve. Personalized consumer experiences are paramount: they must be relevant, simple, seamless and secure. Retail, Wholesale Distribution, Life Sciences and Consumer Products companies must run, grow, connect, and transform in a digital world to engage customers and patients across their journey.
Bonnie D. Graham
Bonnie D. Graham has been producing and hosting live talk radio since 1998. She is the creator, producer and host of the weekly business talk series, “Coffee Break with Game-Changers, presented by SAP” that debuted in Fall 2011, plus more than two dozen related Game-Changers Radio series also heard on the VoiceAmerica Business Channel.
SAP helps companies of all sizes and industries run simple. From back office to boardroom, warehouse to storefront, operations to finance, SAP empowers people and organizations to work together more efficiently and use business insight more effectively to stay ahead of the competition. We do this by extending the availability of software across on-premise installations, cloud and hybrid deployments, and mobile devices.