Influencer Marketing: Not Just for Big Brands Anymore!

May 24, 2018
Hosted by Bonnie D. Graham

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Episode Description

The buzz: “An influencer promoting and amplifying your message, your brand, to their audience means credibility…additional outsized modifier to the conversion process (Rand Fishkin). Hello, SMBs! If you think word-of-mouth influencer marketing is only for brands like Hello Fresh, Chewy and Stitch Fix, think again. First determine if this tactic is right for your marketing strategy. Then select the right influencer partner for your business. Last, create and execute a campaign that builds advocacy and expands your market reach. A lot to consider, but worth the effort. The experts speak. Alistair Wheate, Onalytica: “Don't waste your time or time will waste you.” (Muse) Lisa Durrett, Broad Insite: “You have everything you need to build something far bigger than yourself” (Seth Godin). Amisha Gandhi, SAP: “It is surprising how much you can accomplish if you don't care who gets the credit” (Abraham Lincoln). Join us for Influencer Marketing: Not Just for Big Brands Anymore!

Changing the Game in Revenue Growth, Presented by SAP

Archives Available on VoiceAmerica Business Channel

The digital economy has transformed the way B2B buyers discover, research and purchase products and services. They rely on digital resources for a majority of the buying journey, and they use their mobile devices to access and gather that information. They don’t want or need to deal with a salesperson until the actual purchase decision.

Today’s B2B buyer differs from company to company and from generation to generation. With a multitude of digital and social channels, it’s imperative that your company present itself with the same message, tone, voice and look across all channels to deliver a consistent experience at every touchpoint in the buyer’s journey.

Changing the Game of Revenue Growth brings you thought leaders with expertise across the buyer’s journey so you can proactively connect with buyers on their terms to help you grow revenue and build long-term loyalty.

Changing the Game of Revenue Growth with Game Changers, presented by SAP, on The Business Channel.

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Bonnie D. Graham

Bonnie D. Graham has been producing and hosting live talk radio since 1998. In 2011, working at the enterprise software leader SAP, she successfully created, produced and hosted the weekly “Coffee Break with Game-Changers” business thought leadership roundtable radio series. Over the next eight years, she developed 45 additional series that attracted millions of listeners around the world. Since becoming an independent broadcaster in 2019, she has also been engaged by other global enterprises to develop and host their radio and podcast series. What powers Bonnie’s passion for radio? She “loves speaking with smart people!”

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