Location Based Experiences -LBE- as a new form of storytelling
May 30, 2018
Hosted by Lori H. Schwartz
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Guest Information
Episode Description
Today on The Tech Cat Show, we dig into one of the hottest trends in content, location based entertainment. with Camille Cellucchi from The VOID. Location-based entertainment is basically a live form of entertainment where you walk into real-time virtual reality that combines interactive sets, real-time effects and amazing technology. The VOID is one of the first companies to bring 'LBE' to the US and partner with Hollywood to bring franchises and other content to these experiences. Each experience at THE VOID is constructed on a custom physical stage built specifically for each world. Camille, a seasoned executive in entertainment, will take us through the trends in LBE, the excitement around consumer's behavior & adoption and how as a new form of storytelling, it's combining creativity and technology Join us on The Tech Cat Show for the latest in content and tech!
The Tech Cat Show
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The Tech Cat show will give you the vital information that you need to stay ahead of the curve in technology as it relates to consumers and trends in marketing, entertainment and ‘business to consumer’ opportunities. You’ll hear from leading experts in the media and content business as they talk with Lori and share meaningful advice on how to navigate. Every show delivers insights and “nuggets” of information that you can take off line and activate on. Whether it’s a piece of business advice, a website or app to check out or a must attend trade show, Lori is the expert and authority in technology trends for all ancillary business opportunities.
Lori H. Schwartz
As the Co-founder for StoryTech, a boutique agency dedicated to informed collaboration between storytellers and technology companies, Lori works with top executives of multiple brands, agencies and content companies to ensure understanding of new and evolving technology and emerging business models. With a focus on the habits of the consumer and the goals of the marketer, Lori provides the latest recommendations for this ever changing media landscape.
Previously, Lori was Chief Technology Catalyst for McCann Worldgroup, North America, where she was responsible for driving technology innovation at one of the world’s largest marketing communications companies, Lori was also one of the key principals to launch the highly regarded Interpublic Media Lab (http://www.ipglab.com). As Senior Vice President she helped to keep clients and agencies ahead of the digital curve.
Lori is a frequent speaker at major industry events as well as private companies and executive summits. She served two terms on the Board of Governors at the Television Academy (Emmys) and has been profiled as one of the “30 Executives Shaping the Evolution of Media and Technology” by Variety and “100 People to Have Lunch with” by MediaPost Publications.
An active spokesperson for mentoring women in tech, Lori launched Digital Hollywood’s “Women’s Entertainment and Technology Mentor Program.” Lori is a recipient of the Lucy Hood Digerati Award for her contributions to the Television Academy.
