The Power of Publishing and Special Sales

October 25, 2018
Hosted by Dr. Cheryl Lentz

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Guest Information

Episode Description

Welcome back! This week we are joined by guest Brian Jud, Executive Director of the Association of Publishers for Special Sales and President of Marketing Works. Come visit with us as Brian shares his experiences as both author and professional marketer. With over 25 years of publishing experience, Brian shares with us how to positive yourself as the expert using the leverage of publishing. We will talk about his failure to success stories, what works, what doesn’t and how you can use publishing and special books sales to jump start your career. Tune in to have Brian share details about his latest venture: Book Selling University. www.BookSellingUniversity.com

Fail Faster, Succeed Sooner with Dr. C: The Academic Entrepreneur

Fail Faster, Succeed Sooner with Dr. C: The Academic Entrepreneur

Archives Available on VoiceAmerica Business Channel

Our show highlights business success stories that came from failure. Guests share lessons from failure not taught in business school that successful business owners know. These stories are based on failure to inspire you to keep going when the going gets tough, to understand and embrace failure and its purpose.

Our focus is on the process of failure, the process through failure as seen by those business owners who have made friends with failure to help you understand the true path to unlocking success.

The learning touch points are to understand the concept of failure and its process, understand through teachable moments of failure of business success stories, and understanding the truth about success, as success comes AFTER failure.

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Dr. Cheryl Lentz

Dr. Cheryl Lentz

Dr. Cheryl A. Lentz is an author, consultant, speaker, and founder of The Refractive Thinker(r), 16-time award winning series for doctoral scholars. Affectionately known as “Doc C” to her students, she is a university professor on faculty with Embry-Riddle University, Grand Canyon University (GCU), University of Phoenix, and Walden University. Dr. Cheryl serves as a dissertation coach, offering expertise as a professional editor for APA style for graduate thesis and doctoral dissertations, as well as faculty journal publications and books.

Her awards include: Walden Faculty of the Year, DBA Program, 2016 and 18 writing awards. She is a member of Alpha Sigma Alpha Sorority.

Dr. Lentz is a prolific author with more than 37 publications known for her writings on The Golden Palace Theory of Management and refractive thinking. Additional published works include “Journey Outside the Golden Palace,” “The Consumer Learner,” “Technology That Tutors,” “Effective Study Skills,” “The Dissertation Toolbox” International Best Seller “The Expert Success Solution,” and her contributions to the award-winning series “The Refractive Thinker(r): Anthology of Doctoral Learners, Volumes I-XIV.” In August, the Refractive Thinker Vol XIV: Healthcare earned Amazon’s number one bestseller status.

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Episode Directory

December 2018

November 2018

October 2018

  • 10/25/2018: The Power of Publishing and Special Sales Listen Now
  • 10/18/2018: Do More With Less: Strategic Management, Technology and Sustainability Listen Now
  • 10/11/2018: Failure is Not a Goal: The Failure Life Cycle with Dr. Aaron Listen Now
  • 10/4/2018: Ask the Right Questions and the Right Answers will Come Listen Now


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