From Basketball Playbook to Consumer Products: The Crossover Move

October 25, 2018
Hosted by Bonnie D. Graham

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Episode Description

The buzz: “The crossover is one of the most lethal offensive moves in the N.B.A., used by the game's best ball handlers.” ( To succeed in today’s hypercompetitive environment, consumer products companies need greater speed, agility, and defense. How? Borrow from a famous sports playbook: master the “crossover” basketball move. Done right, the strategy can be hypnotic, disguising your next step and keeping rivals off-balance as you get into position to make your next big play.Ready to learn the right moves? The experts speak. Javier Flores, SAP: “To be trusted is a greater compliment that being loved” (G. MacDonald). Kyle Tate, SAP: “It’ll all be alright in the end. And if it is not alright, then it is not yet the end” (The Best Exotic Marigold Hotel). Don Gordon, SAP: “My geranium is dying, for all I can do, Still leaning toward the last place the sun was” (T. Roethke). Join us for Basketball Playbook to Consumer Products: The Crossover Move.

Changing the Game in Consumer Industries, Presented by SAP

Archives Available on VoiceAmerica Business Channel

Competition, consumer engagement and operational effectiveness are fundamentally changing at an accelerated pace in Consumer Industries. New competitors are redefining the landscape and consumers expect exceptional brand experiences, every time, via agile process that balance consumer needs with a company’s cost-to-serve. Personalized consumer experiences are paramount: they must be relevant, simple, seamless and secure. Retail, Wholesale Distribution, Life Sciences and Consumer Products companies must run, grow, connect, and transform in a digital world to engage customers and patients across their journey.

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Bonnie D. Graham

Bonnie D. Graham has been producing and hosting live talk radio since 1998. In 2011, working at the enterprise software leader SAP, she successfully created, produced and hosted the weekly “Coffee Break with Game-Changers” business thought leadership roundtable radio series. Over the next eight years, she developed 45 additional series that attracted millions of listeners around the world. Since becoming an independent broadcaster in 2019, she has also been engaged by other global enterprises to develop and host their radio and podcast series. What powers Bonnie’s passion for radio? She “loves speaking with smart people!”

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