Key Steps for Healthcare Companies Entering the China Market
October 25, 2018
Hosted by Michelle Zou
In a previous episode, Why Did Some Companies Fail While Others Succeeded in China, Mr. Weidong Chen, founder and CEO of HAORAY LLC (haoray.com), shared his thoughts about the healthcare sector segments (Diagnostic, Therapeutic, Rehabilitation and Assistant Living) and opportunities in China. In today’s show, he will address the key steps for medicine and medical equipment companies to enter into the China market. By understanding these practical elements, businesses can evaluate and prepare themselves before putting more resources into the market. This also helps decision makers gain insights on what kind of market entry strategies they should take and set the business structure up for success in China. Mr. Chen will share some examples of US companies entered China that he was deeply involved in the early stage. For more information about the previous show, please go to https://www.voiceamerica.com/episode/105585/why-did-some-companies-fail-while-others-succeeded-in-china
In China with Michelle Zou
New Episodes Weekly on VoiceAmerica Business Channel
“In China with Michelle Zou” features interviews of thought leaders and executives combined with experts in a range of industries. We reveal their thoughts and personal stories about the various opportunities manifesting with China’s economic development and social changes. From our guest Chinese and foreigners who have lived in China, you will learn valuable information about today’s China and how it relates to you.
China has risen to become the second largest economy in the world. China’s incredible opportunities are attracting people from all over the world, no matter if you are a business leader, a manufacturer, a trader, a professional, an artist, or a student. What does China look like today? What opportunities does this huge market has for you? How can you seize those opportunities? This show will help you find your own answers. You will discover opportunities that you can tap into in China and understand how you can ride with the tide to grow your career or business.
Founder and CEO at Pacific Technologies Consulting Group (PTCG), Michelle Yingyi Zou is building a consulting, training, coaching, and conferencing business focusing on US-China cross border opportunities. She brings over 20 years US-China experience in industry and helps American organizations learn the China market and culture, enter and grow business in China, and vice versa. In addition, Michelle is a business and leadership coach specializing in helping leaders and professionals grow their business and achieve their career goals. She is also a management and marketing consultant and trainer for Microsoft, a board of director at Washington State China Relations Council, and an advisor for several startups. She is passionate about education and have been leading and volunteering in NGOs to make a difference in people’s life through education. She is a public speaker in the U.S. Speaker program and frequently speaks in China. In addition, she publishes a weekly podcast program and authors articles in Chinese introducing America to the Chinese audience.
Michelle has worked in Microsoft, HP, EMC, IDC and in Chinese companies and startups. She has an MBA and Master of Science in Finance degree, as well as a Professional Coaching certification.