Innovating Touch with David Birnbaum, on the future of haptics
November 28, 2018
Hosted by Lori H. Schwartz
[Download MP3] [itunes] [Bookmark Episode]
Guest Information
Episode Description
This week on the Tech Cat Show we chat with David Birnbaum who is the Director, UX Design at Immersion Corporation, a company that has been into the field of sensory technology for over 25 years. David has been creating haptic experiences for over 10 years. Haptic technology brings the sense of touch to digital content, creating experiences that are engaging, impactful and ultimately, more real. David will take us through the science and art of bringing more senses to every experience through haptics. With haptics, you are able to feel the buttons on a mobile screen. Gamers feel the G-forces applied to a car around an S curve. And movie watchers feel the percussion of an explosion. Join us on the Tech Cat Show as David Birnbaum, Director of UX Design at Immersion Corporation takes us through the power of touch.
The Tech Cat Show
Archives Available on VoiceAmerica Business Channel
The Tech Cat show will give you the vital information that you need to stay ahead of the curve in technology as it relates to consumers and trends in marketing, entertainment and ‘business to consumer’ opportunities. You’ll hear from leading experts in the media and content business as they talk with Lori and share meaningful advice on how to navigate. Every show delivers insights and “nuggets” of information that you can take off line and activate on. Whether it’s a piece of business advice, a website or app to check out or a must attend trade show, Lori is the expert and authority in technology trends for all ancillary business opportunities.
Lori H. Schwartz
As the Co-founder for StoryTech, a boutique agency dedicated to informed collaboration between storytellers and technology companies, Lori works with top executives of multiple brands, agencies and content companies to ensure understanding of new and evolving technology and emerging business models. With a focus on the habits of the consumer and the goals of the marketer, Lori provides the latest recommendations for this ever changing media landscape.
Previously, Lori was Chief Technology Catalyst for McCann Worldgroup, North America, where she was responsible for driving technology innovation at one of the world’s largest marketing communications companies, Lori was also one of the key principals to launch the highly regarded Interpublic Media Lab (http://www.ipglab.com). As Senior Vice President she helped to keep clients and agencies ahead of the digital curve.
Lori is a frequent speaker at major industry events as well as private companies and executive summits. She served two terms on the Board of Governors at the Television Academy (Emmys) and has been profiled as one of the “30 Executives Shaping the Evolution of Media and Technology” by Variety and “100 People to Have Lunch with” by MediaPost Publications.
An active spokesperson for mentoring women in tech, Lori launched Digital Hollywood’s “Women’s Entertainment and Technology Mentor Program.” Lori is a recipient of the Lucy Hood Digerati Award for her contributions to the Television Academy.
