Choosing the right marketing tools for your program
February 7, 2019
Hosted by Bonnie Taylor
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Guest Information
Episode Description
Choosing the right tools for any marketing program is a balancing act between how many and which buyers you'd like to reach and how much money you can realistically spend. Select the wrong marketing tools and you could end up wasting quite a bit of money while gaining little to no growth. In this episode, host Bonnie Taylor will share the process for choosing the right marketing tool for each business need and explain how to prioritize your own tool choices. She is joined by special guest, Chris Schultenover.
I Think I Need Marketing
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Marketing. It’s a fundamental business activity and a battle cry heard in board rooms throughout the world, yet what is it really and how can it benefit your business? Join Bonnie Taylor as she demystifies marketing, bypassing gimmicks and instead focuses on the steps and tools required to create and run a profitable modern marketing program.
Through interviews with industry leaders and answers to listener questions, I Think I Need Marketing will make marketing an approachable business activity. The show will cover topics such as developing a marketing strategy and branding program before moving on to the many traditional and digital options available today. Core actions such as setting budgets, using research, hiring and working with outside consultants, and evaluating results will all be discussed.
Bonnie Taylor
Bonnie Taylor is an award-winning, internationally published authority on marketing, branding, and corporate expansion. She is the author of the best-selling book, I Think I Need Marketing, a noted public speaker, and has spent the last 25 years growing companies locally, nationally, and internationally.
Her strategic, common sense marketing approach, mixed with a willingness to find a viable business solution, no matter the obstacle, has earned Bonnie a reputation as a business ‘miracle worker’. She uses her skills to benefit businesses at all stages, from small start-ups to global, established entities, in a wide range of industries.
As the Chief Marketing Strategist and Owner of the Washington D.C. Metropolitan-based marketing firm, CCS Innovations(r), Bonnie spends each day solving business puzzles and her clients’ challenges, sourcing skills earned throughout her experience-rich marketing career. She is known for finding the smart path to growth while minimizing hits to her clients’ budgets.
Bonnie’s diverse background has included marketing some of the world’s biggest brands, such as Coca-Cola and Revlon, and countless smaller businesses. Bonnie has guided two companies from a single office without a marketing program to worldwide expansion in just a couple of years, earning Inc. 500 and Business Journal ‘Fastest Growing Company’ awards along the way. She was named one of the top 40 digital marketers globally in 2014.
Episode Directory
April 2019
March 2019
February 2019
- 2/28/2019: Socially connected: understanding social media marketing Listen Now
- 2/21/2019: How much spend is enough? Setting your marketing budge Listen Now
- 2/14/2019: Spread the word: effectively communicating your marketing message Listen Now
- 2/7/2019: Choosing the right marketing tools for your program Listen Now
