Marketing, Promotion, etc.

March 4, 2019
Hosted by Mary Nickum

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Episode Description

Many new authors assume the publisher will market the book. In the “old days”, that was probably true. Not any more. Marketing and everything that goes along with it fits squarely on the author’s shoulders. With that sobering statement, we’re going to talk about marketing and its varying facets.

Saguaro Books Radio Hour

Archives Available on VoiceAmerica Business Channel

The Saguaro Books Radio Hour is about all aspects of publishing middle grade and young adult fiction. We discuss writing, editing, promotion, value of critique groups, interview some of our authors, have readings from some of our titles, interview local authors who have not published with us and interview other publishers of comparable size.

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Mary Nickum

I am an author and publisher. My idea to found Saguaro Books, LLC resulted from the difficulties I experienced as a first-time author seeking a publisher. I realized there needs to be a publisher who works directly with authors, excluding agents. Saguaro Books, LLC is just such a publisher. We work specifically with authors who have never published before. We carefully look at each submission for writing style and story development. We work with the authors we select to make the work the best it can be. We use a standard publishing model based on a contract and pay royalties twice per year. We offer a twenty percent royalty, higher than any of the larger publishers. We have twenty-eight titles in our published catalog, with five more coming this year. We were selected as a PAL publisher with the Society of Children’s Writers and Illustrators. PAL means “Published and Listed.”

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