Second Segment on Marketing
March 11, 2019
Hosted by Mary Nickum
Good Morning and welcome to the second segment on Marketing. I will talk more in depth on marketing, publicity and promotion. If you heard last week’s show, you know the differences between those terms; if you missed last week’s show, be sure to listen to the taped version of the show on the VoiceAmerica website.
Saguaro Books Radio Hour
New shows monthly on VoiceAmerica Business Channel
The Saguaro Books Radio Hour is about all aspects of publishing middle grade and young adult fiction. We discuss writing, editing, promotion, value of critique groups, interview some of our authors, have readings from some of our titles, interview local authors who have not published with us and interview other publishers of comparable size.
I am an author and publisher. My idea to found Saguaro Books, LLC resulted from the difficulties I experienced as a first-time author seeking a publisher. I realized there needs to be a publisher who works directly with authors, excluding agents. Saguaro Books, LLC is just such a publisher. We work specifically with authors who have never published before. We carefully look at each submission for writing style and story development. We work with the authors we select to make the work the best it can be. We use a standard publishing model based on a contract and pay royalties twice per year. We offer a twenty percent royalty, higher than any of the larger publishers. We have twenty-eight titles in our published catalog, with five more coming this year. We were selected as a PAL publisher with the Society of Children’s Writers and Illustrators. PAL means “Published and Listed.”