Design and UX: Show Me The Business Value
April 2, 2019
Hosted by Bonnie D. Graham
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Episode Description
The buzz: "A McKinsey study found that design-led companies had 32% more revenue and 56% higher total returns to shareholders compared with other companies” (www.fastcompany.com). If you think design is just about making things pretty, think again. In software design, the “hard monetary” gains include user productivity, fewer errors, lower training and support costs. Non-monetary benefits include user satisfaction, customer loyalty, solution adoption. The bottom line: User experience is increasingly influencing corporate goals and earning designers a seat at the decision-making table. The experts speak. Jonathan Shariat, Project Ronin: “There is no expert of tomorrow, only of yesterday” (Jack Ma). Jeremy Johnson, projekt202: “To achieve great things, two things are needed: a plan, and not quite enough time” (Leonard Bernstein). Heike Rapp, SAP: “It's stasis that kills you off in the end, not ambition” (Bono of U2). Join us for Design and UX: Show Me The Business Value.
Designing A Game-Changing User Experience, Presented by SAP
Tuesday at 7 AM Pacific Time/10 AM Eastern Time on VoiceAmerica Business Channel
The impact of design and user experience (UX) on business success is profound. Game-changing user experiences are the number one way to ensure customer satisfaction and enduring loyalty in today’s competitive marketplace.
Design, however, is much more than the way a product looks. More importantly, it is how it works and how it feels.
Whether that’s using a smartphone app, creating a purchase order, or evaluating the success of your corporate strategy, how people experience your products and services has a direct and significant impact on your brand perception and corporate revenue.
Hands-free user interfaces, inclusive design, conversational ux, artificial intelligence and more are shaping the way people work today and will work in the not-too-distant future.
Listen in as leading experts in design and business discuss how today’s advances in user experience will affect tomorrow’s workplace.
Bonnie D. Graham
Bonnie D. Graham produced and hosted her first live talk radio show in 1998 on AM1240–WGBB, Long Island, NY’s oldest terrestrial radio station. A few years later, she moved from terrestrial to Internet radio with her author interview show, “Up Close and Personal.” In 2011, working at the enterprise software leader SAP, she developed the concept for a weekly live global business thought leadership roundtable series on the VoiceAmerica Business Channel – and launched “Coffee Break with Game-Changers” on October 5, 2011. Over the next nine years, Bonnie D. created, produced and hosted 46 additional SAP series on the Business Channel, attracting millions of listeners around the world. Since becoming an independent broadcaster in 2019, she has developed and hosted live radio and podcast series on the Business Channel for eight additional organizations, as well as her own weekly series, “Read My Lips: Cool Conversations with Creatives with akaRadioRed,” on the Empowerment Channel. In 2023, her live-streaming “Technology Revolution: The Future of Now” series was ranked No. 6 on FeedSpot’s Top 70 Technology Podcasts to Listen to in 2023. What powers Bonnie D.’s passion for radio? She “loves speaking with smart people!”
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