Using Trade Shows to Market Products in China
April 11, 2019
Hosted by Michelle Zou
One of the first steps in doing business in China is establishing relationships with potential partners and customers. To do this, you will want to meet people face-to-face. A trade show is a great venue to attract a crowd and to have many conversations in a short period of time. I will talk about the reasons why foreign companies should include trade shows in their China go-to-market strategy and provides recommendations for choosing the right shows and getting expert advice. This episode was an interview I did by ChinaBiz Connect, and I think it is helpful to share my knowledge here too. The key takeaways are: Trade shows are a low-cost, low-risk means to gain intelligence about the China market and engage in business development; Many Chinese trade shows provide opportunities for foreign companies to showcase their products; Trade show marketing in China requires a different approach compared to other countries.
In China with Michelle Zou
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“In China with Michelle Zou” features interviews of thought leaders and executives combined with experts in a range of industries. We reveal their thoughts and personal stories about the various opportunities manifesting with China’s economic development and social changes. From our guest Chinese and foreigners who have lived in China, you will learn valuable information about today’s China and how it relates to you.
China has risen to become the second largest economy in the world. China’s incredible opportunities are attracting people from all over the world, no matter if you are a business leader, a manufacturer, a trader, a professional, an artist, or a student. What does China look like today? What opportunities does this huge market has for you? How can you seize those opportunities? This show will help you find your own answers. You will discover opportunities that you can tap into in China and understand how you can ride with the tide to grow your career or business.
Founder and CEO at Pacific Technologies Consulting Group (PTCG), Michelle Yingyi Zou is building a consulting, training, coaching, and conferencing business focusing on US-China cross border opportunities. She brings over 20 years US-China experience in industry and helps American organizations learn the China market and culture, enter and grow business in China, and vice versa. In addition, Michelle is a business and leadership coach specializing in helping leaders and professionals grow their business and achieve their career goals. She is also a management and marketing consultant and trainer for Microsoft, a board of director at Washington State China Relations Council, and an advisor for several startups. She is passionate about education and have been leading and volunteering in NGOs to make a difference in people’s life through education. She is a public speaker in the U.S. Speaker program and frequently speaks in China. In addition, she publishes a weekly podcast program and authors articles in Chinese introducing America to the Chinese audience.
Michelle has worked in Microsoft, HP, EMC, IDC and in Chinese companies and startups. She has an MBA and Master of Science in Finance degree, as well as a Professional Coaching certification.