Is Digital Selling Dead? - Part 2
May 8, 2019
Hosted by Bonnie D. Graham
The buzz: “The idea that social selling is dead or dying is a bit over exaggerated…Cold calling should be dead” (Koka Sexton). In conversations about account-based marketing, we keep hearing that cold calling, email and social selling aka digital selling are dead. True or false? It depends. The key to the longevity and success of any channel is its rocket fuel: content. Timely, targeted and relevant messages can help you break into target accounts and drive ongoing buyer engagement in a range of channels. The experts speak. Paul Slack, Vende Social: “What we've got here is failure to communicate” (Cool Hand Luke). Tom Martin, Converse Digital: “Man looks in the abyss, there's nothing staring back at him. At that moment man finds his character. And that is what keeps him out of the abyss" (Lou Mannheim). Charrele Robinson-Brown, SAP: “Invest your evaporating time and leave a legacy behind for future generations” (Sunday Adelaja). Join us for Is Digital Selling Dead? – Part 2.
Coffee Break with Game-Changers, presented by SAP
Wednesday at 8 AM Pacific/11 AM Eastern Time on VoiceAmerica Business Channel
Game-changing technologies are transformational, exciting and disruptive for a reason. They shake up your status quo. They get you thinking about new ways to scale, compete and grow. They move you in amazing new directions.
If you’re not already having a weekly breakfast with game-changers, join us for valuable food for thought, inspiration and information. Learn how you can become the savvy innovator who takes your company across the finish line as you look ahead to the next breakthrough strategy. Coffee Break with Game-Changers, Presented by SAP, is broadcast live every Wednesday at 8 AM Pacific Time and 11 AM Eastern Time on the VoiceAmerica Business Channel.
Bonnie D. Graham
Bonnie D. Graham has been producing and hosting live talk radio since 1998. She is the creator, producer and host of the weekly business talk series, “Coffee Break with Game-Changers, presented by SAP” that debuted in Fall 2011, plus more than two dozen related Game-Changers Radio series also heard on the VoiceAmerica Business Channel.
SAP helps companies of all sizes and industries run simple. From back office to boardroom, warehouse to storefront, operations to finance, SAP empowers people and organizations to work together more efficiently and use business insight more effectively to stay ahead of the competition. We do this by extending the availability of software across on-premise installations, cloud and hybrid deployments, and mobile devices.