Know Your Influence - The Customer Experience
June 14, 2019
Hosted by Brian Smith and Mary Smith
[Download MP3] [itunes] [Bookmark Episode]
Guest Information
Episode Description
This week we are visiting David Avrin, author of five books, including his latest release, "Why Customers Leave and How to Win Them Back." We will discuss the customer experience and how it is different than customer service. We will also discuss the evolution of the customer from the business side and the consumer side. Today's customers, however you define them, have become a tremendous influence on our businesses. Sponsored by IA Business Advisors, The I In Team Series, and Visibility International.
The I in Team Podcast
Archives Available on VoiceAmerica Business Channel
Our show expands, in depth, the philosophies in our book series, The I in Team Series. We discuss finding one’s own influence, using that influence in their life with their various teams, and building teams around them that enhance and positively increase influence. We hope to show you that you are important to the teams you influence and that by understanding your unique influence you will be able to positively contribute to the world around you. Your influence is the single greatest responsibility you have. We cover looking at our foundations, understanding our shortcomings, being a team member, and leading with influence.
We accomplish this goal by first laying a foundation for our philosophy and then building on that through interactions with guests that reinforce the lessons we wish to teach others.
Brian Smith and Mary Smith
Dr. Brian Smith is the author of the new book, “Individual Advantages: Find the “I” in Team.” He has a Ph.D. in organizational psychology, a master's degree in management information systems, a bachelor’s degree in accounting, and is a certified Six Sigma Master Black Belt Consultant. His company, IA Business Advisors, has helped over eighteen thousand clients since 1996. His client base has always varied,?ranging from large international companies like Boeing and Caesars Entertainment, to medium and small companies with a regional or local influence.
Mary Smith, Brian’s daughter, co-authored, “Individual Advantages: Find the “I” in Team.” She helps lead the IA team in developing messaging and content for their clients and works with Brian daily to develop content for The I in Team Series and Podcast. She has a bachelor’s degree in English literature and has been with the family business since 2010.
