What A Feeling! X and O Customer Experience Management
August 20, 2019
Hosted by Bonnie D. Graham
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Guest Information
Episode Description
The buzz: “Customer experience implies customer involvement at different levels – such as rational, emotional, sensorial, physical, and spiritual” (en.wikipedia.org). Imagine being able to see who your customers are, what application they’re using, where they are clicking, how they feel as they interact with your product. Now you can! Experience management combines experience (X) data with operational (O) data and uses enhanced and integrated analytics (pop-up questionnaires, surveys, pulse checks) to deliver ongoing feedback, so you can build products that resonate with buyers. Ready for X+O love? The experts speak. Dr. Elizabeth ErkenBrack, Qualtrics: "It’s very hard to have ideas…it’s very hard to be vulnerable, but those people who do that are the dreamers, the thinkers, and the creators. They are the magic people of the world” (Amy Poehler). Roger Baxter, SAP: “You can observe a lot by watching” (Yogi Berra). Join us for What A Feeling! X + O Customer Experience Management.
Designing A Game-Changing User Experience, Presented by SAP
Tuesday at 7 AM Pacific Time/10 AM Eastern Time on VoiceAmerica Business Channel
The impact of design and user experience (UX) on business success is profound. Game-changing user experiences are the number one way to ensure customer satisfaction and enduring loyalty in today’s competitive marketplace.
Design, however, is much more than the way a product looks. More importantly, it is how it works and how it feels.
Whether that’s using a smartphone app, creating a purchase order, or evaluating the success of your corporate strategy, how people experience your products and services has a direct and significant impact on your brand perception and corporate revenue.
Hands-free user interfaces, inclusive design, conversational ux, artificial intelligence and more are shaping the way people work today and will work in the not-too-distant future.
Listen in as leading experts in design and business discuss how today’s advances in user experience will affect tomorrow’s workplace.
Bonnie D. Graham
Bonnie D. Graham produced and hosted her first live talk radio show in 1998 on AM1240–WGBB, Long Island, NY’s oldest terrestrial radio station. A few years later, she moved from terrestrial to Internet radio with her author interview show, “Up Close and Personal.” In 2011, working at the enterprise software leader SAP, she developed the concept for a weekly live global business thought leadership roundtable series on the VoiceAmerica Business Channel – and launched “Coffee Break with Game-Changers” on October 5, 2011. Over the next nine years, Bonnie D. created, produced and hosted 46 additional SAP series on the Business Channel, attracting millions of listeners around the world. Since becoming an independent broadcaster in 2019, she has developed and hosted live radio and podcast series on the Business Channel for eight additional organizations, as well as her own weekly series, “Read My Lips: Cool Conversations with Creatives with akaRadioRed,” on the Empowerment Channel. In 2023, her live-streaming “Technology Revolution: The Future of Now” series was ranked No. 6 on FeedSpot’s Top 70 Technology Podcasts to Listen to in 2023. What powers Bonnie D.’s passion for radio? She “loves speaking with smart people!”
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