What a Brand is and is not, and How Branding Can Elevate Your I
September 3, 2019
Hosted by Candy Messer
[Download MP3] [itunes] [Bookmark Episode]
Guest Information
Episode Description
Everyone knows what logos are: The signposts that guide us to the services and places we love. The list is as endless as our differing tastes. But not everyone really understands what a brand is, and often the brand is confused with the logo. At their core they are two separate entities. Developing a logo a visual identity is critical to reaching clients. Even more crucial is understanding and crafting a clear brand. Your brand is the very essence of your company: it’s personality, and the way clients experience interactions with your company. Savvy businesses take the time to examine the facets of a brand, starting with your optimal audience: Who is your ideal client? What do they value, and what interests them? What are their pain points? What problems are solved for your clients? In considering how to reach your clients, you must become very clear about what your company has to offer. What is your core message and benefits? What sets you apart from your competitors?
Biz Help For You
Archives Available on VoiceAmerica Business Channel
Our show is education-based to give information to entrepreneurs to help them know the rules and regulations that need to be followed to help them avoid penalties and keep them in compliance. It also offers tips for success in various areas including marketing, website design, budgeting, understanding information on financial reports and more.
By listening to this program, you will learn about specific regulations in the areas of business licenses, payroll, sales tax (for online and brick and mortal sellers), 1099 processing and other compliance tasks. You will also hear tips from experts to help you manage and grow your business to be more profitable.
Topics will include labor law updates, creating systems and processes, building a team, understanding the differences, features and benefits of desktop versus cloud based software, creating a marketing plan, and other important topics for entrepreneurs.
Candy Messer
Candy Messer is President of Affordable Bookkeeping and Payroll Services. She offers entrepreneurs customized services to meet their varying needs including bookkeeping, payroll, QuickBooks consulting and bill pay services. With more than 20 years of experience, Candy understands the stresses business owners face. By removing the burden of the financial tasks, she gives them peace of mind and the freedom to do what they love.
Candy is co-author of “Business Success With Ease” released in 2013 and “Navigating Entrepreneurship” released in 2014 and was an expert writer for Today’s Innovative Woman and Thriving Women in Business magazines.
Candy was named 2010 Woman of the Year by the Peninsula ABWA, 2011 Entrepreneur Mom of the Year by Today’s Innovative Woman Magazine, and 2012 El Camino Foundation Distinguished Alumni. Affordable Bookkeeping and Payroll was named 2016 Small Business of the Year by the Torrance Chamber and Intuit’s (creator of QuickBooks software) 2016 Firm of the Future.
Candy also serves as President of the South Bay Business Women’s Association. She is married with two grown children, a grandson, and lives in California. When not running her company or the association, Candy enjoys reading, crocheting, logic puzzles and spending time with friends.
