Digital Marketing: What Every Sales Pro Needs to Understand

September 17, 2019
Hosted by Bonnie D. Graham

[Download MP3] [itunes] [Bookmark Episode]

Guest Information

Episode Description

The buzz: “Sales and marketing are continuously and increasingly integrated. Marketing needs to know more about sales, sales needs to know more about marketing…we all need to know more about our customers” (Jill Rowley). Digital marketing encompasses all marketing activities that use an electronic device or the Internet to connect with customers and prospects. Oh? Digital marketing doesn’t concern you because you’re a sales professional? Think again! Organizations with tightly aligned sales and marketing teams have 38% higher sales win rates and 36% higher customer retention rates.The experts speak.Mike O’Neil, Integrated Alliance: “220…221, whatever it takes” (Mr. Mom movie). Bernie Borges, Vengreso: “Every human being is under construction from conception to death” (Billy Graham). Kirsten Boileau, SAP: “If you stay in your comfort zone! You would never do the things that you need to do” (Lights Poxlietner). Join us for Digital Marketing: What Every Sales Pro Needs to Understand.

Changing the Game with Digital, Presented by SAP

Changing the Game with Digital, Presented by SAP

Tuesday at 7 AM Pacific Time/10 AM Eastern Time on VoiceAmerica Business Channel

Game-changing technology strategies are transformational, exciting and disruptive for a reason. They shake up your status quo. They get you thinking about new ways to scale, compete and grow. They move you in amazing new directions.

Join host Bonnie D. Graham as she invites you to take an additional Coffee Break with Game-Changers for our special series on Digital Selling. We’ll explore the fundamental changes that Digital Selling is having on the sales and marketing profession, the implications on the buyer journey, how Digital Selling impacts an organization in terms of alignment and accountability, and how Digital Selling changes the dynamic between buyer and seller.

Learn how you can become the savvy leader who takes your company across the finish line as you look ahead to the next wave of business innovation. Changing the Game with Digital Selling, presented by SAP, broadcasts live on the VoiceAmerica Business Channel.

  • Snag
  • ecard
  • Bookmark and Share
Bonnie D. Graham

Bonnie D. Graham

Bonnie D. Graham has been producing and hosting live talk radio since 1998. She is the creator, producer and host of the weekly business talk series, “Coffee Break with Game-Changers, presented by SAP” that debuted in Fall 2011, plus more than two dozen related Game-Changers Radio series also heard on the VoiceAmerica Business Channel.

SAP helps companies of all sizes and industries run simple. From back office to boardroom, warehouse to storefront, operations to finance, SAP empowers people and organizations to work together more efficiently and use business insight more effectively to stay ahead of the competition. We do this by extending the availability of software across on-premise installations, cloud and hybrid deployments, and mobile devices.

  • Snag
  • ecard
  • Bookmark and Share

This site is protected by Trustwave's Trusted Commerce program