B2B Revenue Growth: Strategic Social Engagement

October 29, 2019
Hosted by Bonnie D. Graham

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Episode Description

The buzz: “Marketing to businesses is very different than marketing to individual consumers” (blog.hubspot.com). With the world a digital stage, today’s B2B buyer expects your company to engage them with intelligence and personalization on their own terms, wherever they are in the buying lifecycle, on their preferred platforms from Twitter to Facebook and LinkedIn. How? Evolve your marketing and advertising strategies to create unique, customizable, targeted digital and social media programs and campaigns to connect with and educate them. Ready for best practices? The experts speak. Donnetta Campbell, The Social Architects: “Oh, the Places You'll Go” (Dr. Seuss). Sarah Goodall, Tribal Impact: “It’s kind of fun to do the impossible” (Walt Disney). Lorraine Maurice, SAP: “I am no longer afraid of becoming lost, because the journey back always reveals something new, and that is ultimately good for the artist” (Billy Joel). Join us for B2B Revenue Growth: Strategic Social Engagement.

Changing the Game in Revenue Growth, Presented by SAP

Archives Available on VoiceAmerica Business Channel

The digital economy has transformed the way B2B buyers discover, research and purchase products and services. They rely on digital resources for a majority of the buying journey, and they use their mobile devices to access and gather that information. They don’t want or need to deal with a salesperson until the actual purchase decision.

Today’s B2B buyer differs from company to company and from generation to generation. With a multitude of digital and social channels, it’s imperative that your company present itself with the same message, tone, voice and look across all channels to deliver a consistent experience at every touchpoint in the buyer’s journey.

Changing the Game of Revenue Growth brings you thought leaders with expertise across the buyer’s journey so you can proactively connect with buyers on their terms to help you grow revenue and build long-term loyalty.

Changing the Game of Revenue Growth with Game Changers, presented by SAP, on The Business Channel.

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Bonnie D. Graham

Bonnie D. Graham has been producing and hosting live talk radio since 1998. In 2011, working at the enterprise software leader SAP, she successfully created, produced and hosted the weekly “Coffee Break with Game-Changers” business thought leadership roundtable radio series. Over the next eight years, she developed 45 additional series that attracted millions of listeners around the world. Since becoming an independent broadcaster in 2019, she has also been engaged by other global enterprises to develop and host their radio and podcast series. What powers Bonnie’s passion for radio? She “loves speaking with smart people!”

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Episode Directory

December 2019

October 2019

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September 2019


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