Disrupting Business: Lessons from a 7-Figure'Anti' PR Company
November 18, 2019
Hosted by Sara Roach Lewis
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Guest Information
Episode Description
Karla Jo Helms loves to disrupt. The founder of an anti-public relations agency in Tampa Bay, Florida, she works with businesses who are “disruptively innovative.” In this episode of Breakthrough, host Sara Roach-Lewis speaks with Karla Jo about what an anti-PR agency is and how her business, JoTo PR Disruptors, branched away from traditional public relations. Karla Jo has created a successful business based on implementing crisis management strategies into public relations in an innovative way, and she speaks with Sara about how to crisis manage your own business. Passionate about trends, graphs, analytics, and numbers in general, Karla Jo shares with Sara how PR can be measured against a company’s revenue. Tune in to hear how planning for the barriers you’ll likely encounter as a business owner can bring freedom to your business.
Breakthrough
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Entrepreneurs often have similar characteristics: energy, passion, vision. Why do some soar to success while others struggle to climb?
Would it shock you to know that less than 2 percent of women-owned businesses in North America ever achieve a million dollars a year in revenue? Why is that? How do we dramatically increase that number?
What methods and mindsets do these powerful businesswomen have that you can learn from as you press forward on your journey to success? What obstacles did they face, opportunities did they identify, and trails did they blaze to hit this milestone?
Each week Sara Roach Lewis has conversations with the ambitious women entrepreneurs that help to form that 2 percent as well as those destined to shatter it. Are you interested in becoming a 7-figure entrepreneur? Sara Roach Lewis is here to help you “breakthrough.”
Sara Roach Lewis
Sara Roach Lewis is a successful entrepreneur, recognized expert in gender equality, facilitator, strategist, mentor, coach and radio host. Over the last 15 years, Sara has worked with some of our country’s top female leaders and has helped dozens of entrepreneurs scale and grow their businesses.
With a background in the not-for-profit sector, Sara honed her operations and management skills building programs, leading teams and managing budgets.
As an expert in women working in traditionally male occupations, she has worked with hundreds of women to succeed in their careers while blazing new trails for others. At the same time, she has worked with industry leaders and associations to address the systemic and structural women face, whether it is in business, government, trades, technology, or trucking.
In fact, she developed Trade HERizons, a program to increase the number of women in the trades sector in her home province. Over 10 years, the number of women in the sector has increased by 1100 percent.
A life-long learner, Sara has a degree in Psychology, diplomas in business administration and journalism and is a trained mediator focusing on interest-based conflict resolution. For the past several years, Sara has honed her focus on women in business and helping women meet their own million-dollar milestone. Through coaching and training, she helps established business owners focus on building their business to the next level.
