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Digital Selling Plus: Accelerate Your Account-Based Marketing

December 3, 2019

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Episode Description

The buzz: “Account-based marketing is thinking of the account as a market of one: (Nick Panayi, CSC). With Digital Selling, your sales team leverages their social presence to drive brand awareness. And they use education to accelerate an account-based marketing (ABM) strategy and convert top prospects into customers…it’s not too late to start (upthereeverywhere.comy). How can you get your marketing and sales teams to collaborate on your ABM strategy? The experts speak. Lisa Dennis, Knowledgence Associates: “The level of the problem isn’t the level of the solution” (Deepak Chopra, MD). Nicole O’Brien, Sales Enablement Society: “Success is not final; failure is not fatal: it is the courage to continue that counts” (George F. Tilton). Paroma Sen, SAP: “Even if I knew that tomorrow the world would go to pieces, I would still plant my apple tree” (Martin Luther). Join us for Digital Selling Plus: Accelerate Your Account-Based Marketing.

Changing the Game with Digital Engagement, Presented by SAP

Tuesday at 7 AM Pacific Time/10 AM Eastern Time on VoiceAmerica Business Channel

Game-changing technology strategies are transformational, exciting and disruptive for a reason. They shake up your status quo. They get you thinking about new ways to scale, compete and grow. They move you in amazing new directions.

Join host Bonnie D. Graham as she invites you to take an additional Coffee Break with Game-Changers for our special series on Digital Engagement. We’ll explore the fundamental changes that digital transformation is having on the marketing and sales professions. Our panelists will discuss the implications on the buyer journey, how Digital Engagement impacts an organization in terms of alignment, accountability, and business outcomes, as well as how Digital Engagement changes the dynamic between buyer and seller.

Learn how you can become the savvy leader who takes your company across the finish line as you look ahead to the next wave of business innovation. Changing the Game with Digital Engagement, presented by SAP, broadcasts live on the VoiceAmerica Business Channel.

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