You Weren't Born To Wipe Butts - The Invisible Work That Keeps You From 7 Figures

February 17, 2020
Hosted by Sara Roach Lewis

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Episode Description

On this week’s episode of Breakthrough, we’re doing things a little differently. Eve Rodsky, New York Times bestselling author of Fair Play, a Game-Changing Solution for When You Have Too Much to Do (and More Life to Live), joins Sara Roach Lewis to talk about a 21st century solution to an age old problem. The Mental load, the second shift, emotional labour, invisible work. Whatever you call it, women carry the brunt of it and Eve argues that it keeps you from the seven figure business you work so damn hard for. Take a listen as Eve debunks every myth from women’s innate talent at wiping butts to the fact that society values men’s time as diamonds and women’s time as sand. Let’s apply the same long term thinking and planning that corporations do to the most essential organization in our lives - our households, and change society one marriage at a time.



Archives Available on VoiceAmerica Business Channel

Entrepreneurs often have similar characteristics: energy, passion, vision. Why do some soar to success while others struggle to climb?

Would it shock you to know that less than 2 percent of women-owned businesses in North America ever achieve a million dollars a year in revenue? Why is that? How do we dramatically increase that number?

What methods and mindsets do these powerful businesswomen have that you can learn from as you press forward on your journey to success? What obstacles did they face, opportunities did they identify, and trails did they blaze to hit this milestone?

Each week Sara Roach Lewis has conversations with the ambitious women entrepreneurs that help to form that 2 percent as well as those destined to shatter it. Are you interested in becoming a 7-figure entrepreneur? Sara Roach Lewis is here to help you “breakthrough.”

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Sara Roach Lewis

Sara Roach Lewis

Sara Roach Lewis is a successful entrepreneur, recognized expert in gender equality, facilitator, strategist, mentor, coach and radio host. Over the last 15 years, Sara has worked with some of our country’s top female leaders and has helped dozens of entrepreneurs scale and grow their businesses.

With a background in the not-for-profit sector, Sara honed her operations and management skills building programs, leading teams and managing budgets.

As an expert in women working in traditionally male occupations, she has worked with hundreds of women to succeed in their careers while blazing new trails for others. At the same time, she has worked with industry leaders and associations to address the systemic and structural women face, whether it is in business, government, trades, technology, or trucking.

In fact, she developed Trade HERizons, a program to increase the number of women in the trades sector in her home province. Over 10 years, the number of women in the sector has increased by 1100 percent.

A life-long learner, Sara has a degree in Psychology, diplomas in business administration and journalism and is a trained mediator focusing on interest-based conflict resolution. For the past several years, Sara has honed her focus on women in business and helping women meet their own million-dollar milestone. Through coaching and training, she helps established business owners focus on building their business to the next level.

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Episode Directory

March 2020

February 2020

  • 2/24/2020: 86% of Women-Owned Businesses Make Less Than $100k. So, What Does It Really Take To Breakthrough? Listen Now
  • 2/17/2020: You Weren't Born To Wipe Butts - The Invisible Work That Keeps You From 7 Figures Listen Now
  • 2/10/2020: Is Your Business a Vitamin or a Pain Killer? Knowing the Difference Led CurlMix to 7 Figures Listen Now
  • 2/3/2020: Think a Business Committed to Doing Social Good Can't Scale? Virtual Gurus is Proof that it Can Listen Now

January 2020

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