The Future of B2B Sales Enablement

June 30, 2020
Hosted by Bonnie D. Graham

[Download MP3] [itunes] [Bookmark Episode]

Guest Information

Episode Description

The buzz: “If you work in sales…you’ve heard the term sales enablement. Although it’s a hot topic, there seems to be some confusion around whether it’s just another vague buzzword or a specific field of practice that’s delivering real benefits to sales organizations…Sales enablement is less about sales and more about the buyer.” blog.topohq.com “The days of corporate, siloed ownership of prospects and customers are hopefully long gone, as these two departments understand the importance of nurturing from all perspectives to maintain customer engagement and loyalty -- a strategy known as B2B sales enablement.” forbes.com Sales Enablement today is primed to drive a new approach to sales and marketing messaging, skills, and content for years to come. We’ll ask Lori Richardson at Score More Sales, William Arruda at Reach,and Bruna Gonçalves at SAP for their insights on The Future of B2B Sales Enablement.

Changing the Game with Digital, Presented by SAP

Changing the Game with Digital, Presented by SAP

Tuesday at 7 AM Pacific Time/10 AM Eastern Time on VoiceAmerica Business Channel

Game-changing technology strategies are transformational, exciting and disruptive for a reason. They shake up your status quo. They get you thinking about new ways to scale, compete and grow. They move you in amazing new directions.

Join host Bonnie D. Graham as she invites you to take an additional Coffee Break with Game-Changers for our special series on Digital Selling. We’ll explore the fundamental changes that Digital Selling is having on the sales and marketing profession, the implications on the buyer journey, how Digital Selling impacts an organization in terms of alignment and accountability, and how Digital Selling changes the dynamic between buyer and seller.

Learn how you can become the savvy leader who takes your company across the finish line as you look ahead to the next wave of business innovation. Changing the Game with Digital Selling, presented by SAP, broadcasts live on the VoiceAmerica Business Channel.

  • Snag
  • ecard
  • Bookmark and Share
Bonnie D. Graham

Bonnie D. Graham

Bonnie D. Graham has been producing and hosting live talk radio since 1998. She is the creator, producer and host of the weekly business talk series, “Coffee Break with Game-Changers, presented by SAP” that debuted in Fall 2011, plus more than two dozen related Game-Changers Radio series also heard on the VoiceAmerica Business Channel.

SAP helps companies of all sizes and industries run simple. From back office to boardroom, warehouse to storefront, operations to finance, SAP empowers people and organizations to work together more efficiently and use business insight more effectively to stay ahead of the competition. We do this by extending the availability of software across on-premise installations, cloud and hybrid deployments, and mobile devices.

  • Snag
  • ecard
  • Bookmark and Share

Episode Directory

June 2020

  • 6/30/2020: The Future of B2B Sales Enablement Listen Now
  • 6/2/2020: B2B Sales Enablement: Four Imperatives for 2020 and Beyond Listen Now

May 2020

April 2020


This site is protected by Trustwave's Trusted Commerce program