Secrets to Great Content Curation & Creation for Digital Selling: How and Why
July 28, 2020
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Episode Description
The buzz: “Digital Selling makes so much sense and seems so easy. Just find useful content, add valuable personal insights, and share it with the right people to build relationships. But creating a repeatable Digital Selling strategy requires more. As Stephen Walsh explains on the Knowledge Enthusiast: In practice, it takes time and focus to build a Digital Selling habit. Finding that content is all about useful content curation. How can you become a great content curator?” contentcurationmarketing.com “In a 2017 contentmarketinginstitute.com survey, 49% of B2B marketers identified content creation as one of the challenges that contributed to the stagnation of their content marketing efforts…Content curation is a powerful tool…Getting more done with less is what every business strives to achieve.” quuu.co/blog We’ll ask Jason Taylor at Grapevine6, Brandon Bornancin at Seamless.AI, and Marco Argaez at SAP for their insights on Great Content Curation and Creation for Digital Selling.
Changing the Game with Digital Engagement, Presented by SAP
Tuesday at 7 AM Pacific Time/10 AM Eastern Time on VoiceAmerica Business Channel
Game-changing technology strategies are transformational, exciting and disruptive for a reason. They shake up your status quo. They get you thinking about new ways to scale, compete and grow. They move you in amazing new directions.
Join host Bonnie D. Graham as she invites you to take an additional Coffee Break with Game-Changers for our special series on Digital Engagement. We’ll explore the fundamental changes that digital transformation is having on the marketing and sales professions. Our panelists will discuss the implications on the buyer journey, how Digital Engagement impacts an organization in terms of alignment, accountability, and business outcomes, as well as how Digital Engagement changes the dynamic between buyer and seller.
Learn how you can become the savvy leader who takes your company across the finish line as you look ahead to the next wave of business innovation. Changing the Game with Digital Engagement, presented by SAP, broadcasts live on the VoiceAmerica Business Channel.
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