The Kinetic Enterprise: Creating Emotional Connection at Enterprise Scale

September 4, 2020
Hosted by Bonnie D. Graham

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Episode Description

How do rational considerations, such as price and quality, kindle emotional bonds with customers? Which moments are pivotal in transcending from product satisfaction to brand love? For brands today, these questions should drive enterprise-wide strategies for building lasting emotional connections. Learn how to empower your organization to create experiences more responsive to customers’ needs, while infusing more human qualities across technologies and touchpoints. Hear Deloitte’s customer loyalty research and how brands can elevate human experiences to deepen bonds of loyalty and build lasting business value by weaving customer input and data points into everything they do. Get insights on customer-centric governance, ensuring consistency across your business, and delivering on needs and expectations more effectively. We’ll ask Deloitte’s Jennifer Buchanan, Sarah Logman and Tim Greulich for their take on The Kinetic Enterprise: Creating Emotional Connection at Enterprise Scale.

The Kinetic Enterprise(tm): Built to Evolve, Presented by Deloitte

Friday at 6 AM Pacific Time/9 AM Eastern Time on VoiceAmerica Business Channel

Stand ready for the next wave of disruption with the Kinetic Enterprise(tm), presented by Deloitte. The Kinetic Enterprise is an enterprise built to evolve, no matter what the future brings. Explore insights and ideas that can help you reimagine everything, transform your business with the latest digital technologies, and address future challenges head on. Take a deep dive into the business drivers and topics that are top-of-mind for leaders today, and get essential guidance that can help you build a Kinetic Enterprise solidly atop four pillars: Clean—unburdened by technical debt, such as tremendous amounts of custom code. Intelligent—leveraging data to build intelligence, unlock insights, and make an impact. Inclusive—operating with an ecosystem of applications, services, and industry-specific capabilities for driving improvements and innovation. Responsive—anticipating change and enabled by cloud technologies that allow the enterprise to scale in any direction, on demand.

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Bonnie D. Graham

Bonnie D. Graham has been producing and hosting live talk radio since 1998. In 2011, working at the enterprise software leader SAP, she successfully created, produced and hosted the weekly “Coffee Break with Game-Changers” business thought leadership roundtable radio series. Over the next eight years, she developed 45 additional series that attracted millions of listeners around the world. Since becoming an independent broadcaster in 2019, she has also been engaged by other global enterprises to develop and host their radio and podcast series. What powers Bonnie’s passion for radio? She “loves speaking with smart people!”

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