Lazy Leaders Use Scripts: Strategies to Better Sales Enablement
September 22, 2020
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Episode Description
The buzz: “When I got started in sales, I would create scripts based on what I heard from the best sales reps around me…but… every sales rep I tried to copy was doing something different…I couldn’t close a deal for the first 18 months…then something clicked…I learned how to read a conversation, understand tone and intonation…to build genuine relationships with my prospects. I stopped trying to automate what needs to be personal.” (S.M. Lowisz, Jan. 2020, forbes.com ) Reality check! Many sales leaders are getting lazy and resorting back to scripts. How bad it is? HubSpot reports that the computer software industry converts only 22% of opportunities to deals. Do the math. Is 78% of your sales team’s time a financial waste? The cure: non-stop coaching, optimized content, real insight, no scripts! We’ll ask Juliana Stancampiano at Oxygen, Julio Viskovich at NexLevel Sales, and Mike Orr at Grapevine6 for their insights on "Lazy Leaders Use Scripts: Strategies to Better Sales Enablement."
Changing the Game with Digital Engagement, Presented by SAP
Tuesday at 7 AM Pacific Time/10 AM Eastern Time on VoiceAmerica Business Channel
Game-changing technology strategies are transformational, exciting and disruptive for a reason. They shake up your status quo. They get you thinking about new ways to scale, compete and grow. They move you in amazing new directions.
Join host Bonnie D. Graham as she invites you to take an additional Coffee Break with Game-Changers for our special series on Digital Engagement. We’ll explore the fundamental changes that digital transformation is having on the marketing and sales professions. Our panelists will discuss the implications on the buyer journey, how Digital Engagement impacts an organization in terms of alignment, accountability, and business outcomes, as well as how Digital Engagement changes the dynamic between buyer and seller.
Learn how you can become the savvy leader who takes your company across the finish line as you look ahead to the next wave of business innovation. Changing the Game with Digital Engagement, presented by SAP, broadcasts live on the VoiceAmerica Business Channel.
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