The New Age of Mar Com
November 23, 2020
Hosted by Chris Elias
What happened to advertising agencies? Today, we use the term "Marcom" or marketing communications. What we have to do to reach our target markets has become much more complicated than just creating advertising pieces and companies must consider this. It starts with a shift in thinking within the company, making change part of the culture, understanding how to define disruption for your company, and identifying the enemy you are truly fighting. This week, Chris is joined by Paul Venn, The CEO of Hudson Rouge, a large Marcom agency that has worked with recognized brands like Lincoln. Listen as Paul shares some stories and explains how the shift from traditional advertising to modern Marcom occurred and talks about what companies must be doing in these modern times.
Monday at 8 AM Pacific Time on VoiceAmerica Business Channel/Sunday at 10 AM Pacific Time on VoiceAmerica Influencers Channel
Thomas Edison once said that vision without execution is hallucination. Many leaders have a great vision, but struggle to achieve it due to lack of execution. In order to succeed, an organization must have both a defined culture and the processes in place to support and drive achievement. Often, companies and the people within them, must transform in many ways to ensure execution happens and results are optimized.
During this show, Chris Elias will discuss these real-life issues with business leaders and transformative experts. Together, they will share stories of successes, failures, and the leadership practices that will benefit you the most. Transformative Experts with Chris Elias is broadcast live every Monday at 8 AM Pacific Time on the VoiceAmerica Business Channel and replays on Sundays at 10 AM Pacific Time on the VoiceAmerica Influencers Channel.
Chris Elias is an author, thought leader, and collaborative advisor who uses his experience from the corner office to help revolutionize cultural dynamics in the workplace and transform companies of all sizes by accelerating execution, and thereby growth, with integrity, efficiency, and passion.
Chris began his career at Big Boy Restaurants, an international restaurant chain with food manufacturing, concession operations and property management. After working his way up through the company, Chris eventually took the leadership reigns producing one of the most prosperous turnarounds in the company’s history. By focusing on the importance of developing and motivating people, and by ensuring they were all aligned around the purpose and values of the company, Chris's team propelled the company forward.
In 2000, after the successful completion of the sale of Big Boy, Chris set out to share what he had learned about the important role cultural dynamics has within the workplace to ensure proper execution. He began working with other large companies in an advisory capacity, becoming a highly regarded speaker, and soon founded Nexecute to provide his clients a full-service hands-on approach. After decades of success with major corporations, Chris parlayed his passion for helping others into his book “The Execution Culture: Results Happen Where Culture Meets Execution.” As a transformative expert, he seeks to share tips to help any team reach their full potential.