Service as a Business Model -Why this is a Growth Opportunity
February 16, 2021
Hosted by Kimberli J. Lewis
B2C deals directly with the end consumer and the end consumer operate on emotions. B2B deals with companies, and they mostly use logic. There are apparent differences in how B2C and B2B companies engage, interact with, and serve their customer bases. Still, when consumer expectations rise in B2C companies, the B2B companies need to step up. End consumer expectations have risen over the past years, and since March 2020, they have exploded. The customer journey is no longer linear. It is 360-degree never-ending customer experience, that has changed how B2B companies need to deal with their customers. B2B companies need to apply the same customer experience and personal service that consumers expect from B2C companies. In this interview, we look at some market research that reflects how B2B companies must adapt their products and services to meet their customers' changing needs and, in turn, the end consumer.
Leadership Beyond Borders
Tuesday at 3 PM Pacific Time on VoiceAmerica Business Channel
Leadership Beyond Borders looks at the impact constant change is having on our organizations and how these changes affect the kind of leadership we need to drive long-term success in today’s global economy. We explore the opportunities and challenges diverse and virtual organizations bring and what kind of leadership skills and values are needed today to ensure employee engagement, retention and ultimately great company performance. We talk about everything from gender balance to generational and cultural business values that may impact your position or your organization. We provoke you, and help you think beyond borders! Our guests include international leadership experts from around the globe. If you are in a leadership position or aspire to be in one - regardless if your business is international or local - we will help you become aware of today’s leadership opportunities and challenges and we will make sure you take away something useful for yourself and your business.
Kimberli J. Lewis
Globalization and technology have changed the way we do business, consequently shifting the core leadership skills and values that are needed today. Leaders today not only focus on the immediate operative needs of a business but also on the global and diverse organizations they lead if they want to drive long-term success. Being able to engage employees, regardless of gender, cultural, generational or ethnical background is a must and Kimberli J. Lewis is passionate about this.
Kimberli has over 20 years of C level management experience across multiple industries and has lived in or worked in over 18 countries. She has 25 years’ cross-cultural executive management experience in Europe, Russia, USA, and the Middle East. She has over 29 International awards in marketing and leadership in her pocket, along with degrees from Webster, George Washington University and Harvard. She is a certified executive and systemic team coach. Kimberli specializes in cross-cultural leadership training, diversity implementation and leadership training for women and provides training and consulting for several international companies. Kimberli is the author of “Ponytale Talk, It’s All About You! Winning career strategies for Women.”
Kimberli currently serves as Board member of the Search and Information Industry Association, Europe. She is an American national, owner of the international company Global Business Therapy s.r.o. and partner of the Academy of Executive Coaching London.