How Former Ford Brand Visionary Scott Monty transforms Big Brands

March 21, 2021
Hosted by Liz H Kelly, Goody PR Founder and “8-Second PR Author”

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Episode Description

Join us for a fun conversation about How Former Ford Brand Visionary Scott Monty transforms Big Brands and underdog companies (Ford Motor Company, T-Mobile and more.) Monty discusses brand marketing campaigns, influencer marketing and social media success tips with your Host and Goody PR Founder Liz H Kelly. His focus is on branding storytelling that features “History, Literature and Philosophy,” and he shares his Timeless and Timely Newsletter and Podcast (coming soon). Recently, Monty advised the Biden Inauguration digital team on great ways to teach Americans (Republicans and Democrats) about the history behind Presidential transitions. You’ll also hear innovative ways his teams used creative content, influencer partnerships and a reality TV show called Escape Routes to turnaround Ford Motor Company. As a result, Ford CEO Alan Mulally called Scott Monty a “Visionary.” Towards the end of the show, he breaks down his views on new social media platforms, including Clubhouse, Twitter Spaces, Fireside Chat, along with the power of “audio” for making human connections online. Follow @ScottMonty everywhere, read his Timeless and Timely Newsletter and visit scottmonty.com.

8-Second Branding Podcast

8-Second Branding Podcast

New Shows Available on VoiceAmerica Business Channel

To help brands better define their Wow Story in a clear, concise and compelling way, Goody PR Founder and “8-Second PR” Author Liz H Kelly interviews successful business leaders and authors about their marketing and public relations tips. Using the same superpowers of an unstoppable superhero, 8-Second Branding helps brands be a force for good, build loyal fans and ultimately increase sales. Tune in for new shows regularly on the VoiceAmerica Business Channel.

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Liz H Kelly, Goody PR Founder and “8-Second PR Author”

Liz H Kelly, Goody PR Founder and “8-Second PR Author”

Liz H. Kelly is the Goody PR and Goody Awards Founder, and an Award-Winning Author of “8-Second PR: Energize Your Story for Ultimate Media Success!” Based on more than fifteen years of public relations and marketing experience, Kelly is passionate about magnifying brands and experts through timely marketing and public relations campaigns. After working as an executive at Paramount Pictures, myspace, Sprint PCS, and LA startups, Kelly decided to use her experience for GOOD full-time. While booking over 500 TV, print, radio and podcast media interviews for her first book (“Smart Man Hunting”) over five years, Kelly fell in love with the art of brand storytelling and creating timely media hooks. Her work has been featured on CNN, ABC News, FOX News, USA TODAY, The Chicago Tribune, Thrive Global, Buzzfeed, KTLA, KCBS, BBC Radio, NPR and thousands of media outlets. Kelly also teaches Digital Marketing at UCLA Extension, has a MS degree from Johns Hopkins University’s Carey School of Business, and is an autism advocate.

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Episode Directory

April 2021

March 2021

  • 3/22/2021: How Future Proofing You Author Jay Samit Maximizes OPM Marketing Listen Now
  • 3/21/2021: How Former Ford Brand Visionary Scott Monty transforms Big Brands Listen Now
  • 3/20/2021: How Top Online Dating Expert Julie Spira got 1500 Media Hits Listen Now
  • 3/19/2021: How Top 100 Podcast Host Laura Michelle Powers Leverages PR Listen Now


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