No More Cockroaches!

May 3, 2021
Hosted by Chris Elias

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Guest Information

Episode Description

How do you go from having nothing, fleeing abuse and living amongst cockroaches to becoming the president of one of the country's most recognizable organic juice brands? Leticia Baca's story is one of perseverance and drive. She worked incredibly hard, found a passion and pursued it. As a champion of corporate culture, from the beginning, she found that treating people right was the basis of success and as others recognized this in her, she was given bigger and better opportunities. In this week's show, Leti shares her compelling story and philosophies on culture that have driven so much success for her team and company.

Transformative Experts

Transformative Experts

Monday at 8 AM Pacific Time on VoiceAmerica Business Channel/Sunday at 10 AM Pacific Time on VoiceAmerica Influencers Channel

Thomas Edison once said that vision without execution is hallucination. Many leaders have a great vision, but struggle to achieve it due to lack of execution. In order to succeed, an organization must have both a defined culture and the processes in place to support and drive achievement. Often, companies and the people within them, must transform in many ways to ensure execution happens and results are optimized.

During this show, Chris Elias will discuss these real-life issues with business leaders and transformative experts. Together, they will share stories of successes, failures, and the leadership practices that will benefit you the most. Transformative Experts with Chris Elias is broadcast live every Monday at 8 AM Pacific Time on the VoiceAmerica Business Channel and replays on Sundays at 10 AM Pacific Time on the VoiceAmerica Influencers Channel.

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Chris Elias

Chris Elias

Chris Elias is an author, thought leader, and collaborative advisor who uses his experience from the corner office to help revolutionize cultural dynamics in the workplace and transform companies of all sizes by accelerating execution, and thereby growth, with integrity, efficiency, and passion.

Chris began his career at Big Boy Restaurants, an international restaurant chain with food manufacturing, concession operations and property management. After working his way up through the company, Chris eventually took the leadership reigns producing one of the most prosperous turnarounds in the company’s history. By focusing on the importance of developing and motivating people, and by ensuring they were all aligned around the purpose and values of the company, Chris's team propelled the company forward.

In 2000, after the successful completion of the sale of Big Boy, Chris set out to share what he had learned about the important role cultural dynamics has within the workplace to ensure proper execution. He began working with other large companies in an advisory capacity, becoming a highly regarded speaker, and soon founded Nexecute to provide his clients a full-service hands-on approach. After decades of success with major corporations, Chris parlayed his passion for helping others into his book “The Execution Culture: Results Happen Where Culture Meets Execution.” As a transformative expert, he seeks to share tips to help any team reach their full potential.

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