The Business of Sports Marketing w/ Steve LaCroix
May 25, 2021
Hosted by Chris Meek
[Download MP3] [itunes] [Bookmark Episode]
Guest Information
Episode Description
Steve LaCroix speaks with “Next Steps Forward” host Chris Meek about his successful 30-year career as a sports and entertainment executive. Having served as the Minnesota Vikings’ executive vice president and chief marketing officer from 2001 to 2020, LaCroix will provide a glimpse into what it’s like to work for a major sports franchise, how he adjusted to being an effective leader during the pandemic - including what it was really like for the players to play games without fans in the stadium - and will reflect on the Vikings’ long and storied history. A sports enthusiast his entire life, LaCroix found that he could combine his passion for athletics with his knack for marketing and will break down the often overlooked business side of sports. In addition, he will provide an inside look at what it's like working for a high profile league which undergoes intense media scrutiny and constant fan attention, while balancing giving back to the community and monitoring the needs, particularly those related to mental health, of players. This is a conversation that Vikings fans and football and sports lovers alike will not want to miss!
Next Steps Forward
Tuesday at 10 AM Pacific Time on VoiceAmerica Empowerment Channel
Personal empowerment, commitment to our own well-being and the motivation to achieve more than we ever thought possible are the ingredients of a better life. And, they’re all within our reach. Next Steps Forward with Chris Meek delves into each aspect of the three keys that add energy, excitement, direction and purpose to everything that we do.
Each week, Chris hosts leaders from the worlds of business, sports, entertainment, medicine, politics and public policy as they engage in thought-provoking discussions to help us all take the next step forward on our own journeys to our better selves and greater service to others. Next Steps Forward with Chris Meek is an informative, uplifting hour every Tuesday at 1 PM Eastern Time and 10 AM Pacific Time on the VoiceAmerica Empowerment Channel that’s certain to inspire you to take that important next step forward, too.
Chris Meek
Chris Meek believes in the American spirit of individual empowerment and service to others, especially those who have sacrificed for our freedoms. As someone who lived through the horrors of Ground Zero on 9/11, Chris had no way home but to join others as they put one foot in front of the other to make their way forward. Since that day, Chris has committed himself to empowering and motivating fellow Americans to keep taking steps forward, no matter what life throws their way.
Chris has spent the last decade serving as the co-founder and chairman of the national nonprofit SoldierStrong, which is dedicated to helping military veterans take their next steps forward. SoldierStrong carries out its mission by providing revolutionary medical technology to VA medical centers, including exoskeleton suits to help paralyzed veterans walk again and virtual reality equipment to help treat post-traumatic stress.
He also serves as an advisor on the President’s Roadmap to Empower Veterans and End a National Tragedy of Suicide (PREVENTS) task force. In this role, he shares a responsibility to raise awareness about mental health, facilitate research and define a plan to prevent suicide. In 2020, Chris launched ReachStrong, a nonprofit aimed at empowering all Americans to care for their overall well-being. Chris is also a financial services executive at S and P Global, Inc, in New York City. He and his wife, Christine, have three children.
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