Encore Googles New Ranking Values- Is your website still visible?

June 1, 2021
Hosted by Kimberli J. Lewis

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Guest Information

Episode Description

On December 31, 1999, the world was in a panic related to the formatting and storage of calendar data for 2000. Even though we had years to prepare for this, we still waited until the last minute, and 21 years later, there is another panic. Businesses are wondering what happened when Google changed to mobile-first indexing on March 31, 2021. They are also wondering what will happen when the core values for website ranking change in May and yesterday was the deadline. Businesses’ need to prepare themselves, but they have had other priorities over the last 12 month, adapting their business models because of the pandemic. But some good has come out of the pandemic. Businesses have been propelled forward into the digital and mobile world. Google quickly jumped on these changes with a whole new suite of core values for website ranking. This episode looks at them and explains what you need to do to make your website visible.

Leadership Beyond Borders

Leadership Beyond Borders

Tuesday at 3 PM Pacific Time on VoiceAmerica Business Channel

Leadership Beyond Borders looks at the impact constant change is having on our organizations and how these changes affect the kind of leadership we need to drive long-term success in today’s global economy. We explore the opportunities and challenges diverse and virtual organizations bring and what kind of leadership skills and values are needed today to ensure employee engagement, retention and ultimately great company performance. We talk about everything from gender balance to generational and cultural business values that may impact your position or your organization. We provoke you, and help you think beyond borders! Our guests include international leadership experts from around the globe. If you are in a leadership position or aspire to be in one - regardless if your business is international or local - we will help you become aware of today’s leadership opportunities and challenges and we will make sure you take away something useful for yourself and your business.

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Kimberli J. Lewis

Kimberli J. Lewis

Globalization and technology have changed the way we do business, consequently shifting the core leadership skills and values that are needed today. Leaders today not only focus on the immediate operative needs of a business but also on the global and diverse organizations they lead if they want to drive long-term success. Being able to engage employees, regardless of gender, cultural, generational or ethnical background is a must and Kimberli J. Lewis is passionate about this.

Kimberli has over 20 years of C level management experience across multiple industries and has lived in or worked in over 18 countries. She has 25 years’ cross-cultural executive management experience in Europe, Russia, USA, and the Middle East. She has over 29 International awards in marketing and leadership in her pocket, along with degrees from Webster, George Washington University and Harvard. She is a certified executive and systemic team coach. Kimberli specializes in cross-cultural leadership training, diversity implementation and leadership training for women and provides training and consulting for several international companies. Kimberli is the author of “Ponytale Talk, It’s All About You! Winning career strategies for Women.”

Kimberli currently serves as Board member of the Search and Information Industry Association, Europe. She is an American national, owner of the international company Global Business Therapy s.r.o. and partner of the Academy of Executive Coaching London.

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Episode Directory

June 2021

  • 6/15/2021: Encore Diversity and Inclusivity in Marketing Listen Now
  • 6/8/2021: The Managerial Leadership Lessons We All Need Listen Now
  • 6/1/2021: Encore Googles New Ranking Values- Is your website still visible? Listen Now

May 2021

April 2021


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