The Distinguishing Value of Upstanding Company Character

June 16, 2021
Hosted by Alise Cortez, PhD

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Episode Description

Who could have predicted the recent trifecta of a global pandemic, recession, and level of social unrest around such matters as the George Floyd murder? An unprecedented level of sensibility toward what is expected of business leaders on environmental, social, governance (ESG) issues affecting companies has emerged. Now is the moment for businesses and brands to determine what they will stand for. Figuring out what you think about and will do on matters of social justice, inclusion, climate change or pay equity can energize the positive forces of company character, helping your organization attract and retain loyal employee, customer and investor followings that strengthen communities. Doing so is not just good for the bottom line but also enlivens the overall ecosystem in which you operate.

Working on Purpose

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Do you want to help create a world where people are passionate about their work, inspirational leadership helps team members realize their greatness, and capitalism thrives while serving the highest causes? Me too. The working on purpose program is a thought leadership engine that enlightens and inspires listeners with insights from elite business leaders and novel subject matter experts. Together, we’re working on purpose to steward the future of work and business to elevate us all.

Alise Cortez, PhD

Dr. Alise Cortez is affectionately referred to as “The Anti-Undertaker” as she awakens the often otherwise “walking dead” to discover and nurture their passion, inspiration, and purpose in life and at work. She is one part Chief Purpose Officer and Management Consultant specializing in meaning and purpose, and one part Inspirational Speaker, Author, and Radio Host. Having developed her expertise within the Human Capital / Organizational Excellence industry over the last 20 years, today she is focused on enabling organizations to lead from purpose and create cultures of meaning that inspire impassioned performance, energizing engagement and fulfillment, while encouraging a devoted stay within the organization. For individuals, she also facilitates the online Catch Fire global community and various retreats to enable people hungry for a more meaningful and purposeful life to discover and create it for themselves.

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