Printed Media Advertising? A Dinosaur? I Think Not!
August 11, 2021
Hosted by Frank Helring
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Guest Information
Episode Description
Since the inauguration of this show in August 2020, the focus has largely been to address the following aspects of a business platform. Marketing, Communications and The Reduction of Operational Costs. All of these are necessary to bring back Small BizZne$$es to the healthy viability that they once enjoyed. There has been some significant "Fallout" within the Customer Ranks as Consumer Confidence has been severely influenced due to the pandemic and the result of this has been a slower than anticipated recovery of the brick and mortar small business realm and NOW it appears that the pandemic that we thought had subsided, is rearing it ugly head again with the DELTA Variant. It is a proven fact that the cost of the acquisition of a NEW Customer is 7 times more expensive than the retention of an existing customer. A realization of this became more than apparent with the CRM Customer Relationship Management software came into being a few years ago in the form of Salesforce.com, PeopleSoft and others. The Shutting In of the Public due to this pandemic has resulted in the Shutting OUT of the Customer Flow through the doorways of the small business community. According to a recent consumer survey by Chambers of Commerce they discovered that 1/3 of Consumers were desirous of returning to their former places of business. 1/3 of Consumers were unsure of their future actions. 1/3 were not going to return at all. The effect of this is the necessity for Small Business to REACH OUT and not depend on their existing Customer Data Bases to carry them.. Traditional Newspaper, Magazine and Radio/TV advertising are floundering at best, other than to direct Consumer's like a HERD to the internet "Predators" such as Amazon, Ebay, Alibaba, Walmart, etc. ATT said it best. "Reach Out And Touch Someone". Today, my guests, who own a Community Focused Advertising Platform are pro - actively assisting Small Businesses within their Communities to do exactly that. Targeted Print Media that impacts the Consumer in a positive light is dollars well spent for any business. We will see what TheOCLocal.com is up to and HOW they can help your business not just SURVIVE but THRIVE!
BizZne$$ BuzZ and BizZne$$ Watch
Wednesday at 10 AM Pacific Time on VoiceAmerica Business Channel
BizZne$$ BuzZ is all about your business. Small business is in trouble and they have been as far back as the “rocking” that occurred in 2008. The 14.2 percent loss of many brick and mortar small businesses happened by the year 2015 (source, NFIB 2015 Report). Already being squeezed by Internet predators, like Amazon, E-Bay, etc. They are literally sucking the life out of small businesses by customer and profit “siphoning.” B2B Networking Groups and social media disappointments abound.
Small business needs a “counter” to these E-commerce tsunamis and that mechanism is the power of UNITY, RELATIONSHIP and the Law of RECIPROCITY. This is an EDGE that is a non-compete. The “perfect storm” of shut down/customer distancing, lack of capital and uncertainty are the devastating effects of COVID19 disruption.
Our mission is to provide your business the boost that it needs to recapture your personal visions, rejuvenate your operations and to bring about a platform that represents your interests.
Frank Helring
Frank Helring is the CEO and Founder of TheHubmartLLC. He is an established executive with over 45 years of service encompassing Christian ministries, private/corporate insurance, public/philanthropic enterprises and private equities sectors.
His past tenures include owning his own General Insurance Agency from October 1977 to 1991, serving as an Executive Director with World Vision of Orange County from 1994 to 1998 inclusive as a President and CEO of a community-based organization.He has served as President of JMS Consulting Group 2004-2006, a private equities firm in Los Angeles during which time he personally consulted to the VP of Benefits of the legendary NFIB.com on “Boutique” Membership programs and Association negotiating levels of involvement. He and his wife have owned Allure Med Aesthetics, Inc. a medical aesthetics practice, since 2013. Most recently, he is currently involved with revolutionary firms engaged in accelerating the emerging “opportunity commercial marketplace” and cutting edge medical regeneration technologies.
Frank resides in Mission Viejo, with his wife Rhoda. His combination of grassroots community involvement, strategic relationships formation and continued success as a visionary corporate entrepreneur distinguish him as an invaluable asset to the small business community at large.
