How 2021 Influencer Marketing has Evolved for Brands and Women
September 16, 2021
Hosted by Liz H Kelly, Goody PR Founder and “8-Second PR Author”
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Guest Information
Episode Description
Learn How Influencer Marketing has Evolved for Brands and Women in 2021 by listening to this timely 8-Second Branding Podcast interview with Jessy Grossman (CEO of Tribe Monday and Founder /President of WIIM) and your Host and Goody PR Founder Liz H Kelly. Based on being an Influencer Talent Agent and Influencer Marketing Consultant, Jessy explains how brands should get started with a campaign, the difference between working with a celebrity with a TV show versus an influencer in a niche audience with a lot of followers on social media, and why she built WIIM (Women In Influencer Marketing) to create a professional network of women who support each other. You’ll also hear Liz give examples of successful influencer marketing and social good campaigns for Jukin Media (that was just sold to a Reader’s Digest company) and the Sundance Film Festival. Towards the end, you’ll learn alarming statistics about women in business that explain why Jessy is so focused on promoting women. For more information on Jessy Grossman and her WIIM community, visit https://iamwiim.com/
8-Second Branding Podcast
New Shows Available on VoiceAmerica Business Channel
To help brands better define their Wow Story in a clear, concise and compelling way, Goody PR Founder and “8-Second PR” Author Liz H Kelly interviews successful business leaders and authors about their marketing and public relations tips. Using the same superpowers of an unstoppable superhero, 8-Second Branding helps brands be a force for good, build loyal fans and ultimately increase sales. Tune in for new shows regularly on the VoiceAmerica Business Channel.
Liz H Kelly, Goody PR Founder and “8-Second PR Author”
Liz H. Kelly is the Goody PR and Goody Awards Founder, and an Award-Winning Author of “8-Second PR: Energize Your Story for Ultimate Media Success!” Based on more than fifteen years of public relations and marketing experience, Kelly is passionate about magnifying brands and experts through timely marketing and public relations campaigns. After working as an executive at Paramount Pictures, myspace, Sprint PCS, and LA startups, Kelly decided to use her experience for GOOD full-time. While booking over 500 TV, print, radio and podcast media interviews for her first book (“Smart Man Hunting”) over five years, Kelly fell in love with the art of brand storytelling and creating timely media hooks. Her work has been featured on CNN, ABC News, FOX News, USA TODAY, The Chicago Tribune, Thrive Global, Buzzfeed, KTLA, KCBS, BBC Radio, NPR and thousands of media outlets. Kelly also teaches Digital Marketing at UCLA Extension, has a MS degree from Johns Hopkins University’s Carey School of Business, and is an autism advocate.
