Using Formal Sales Processes to Improve Sales Performance Part 2
September 18, 2021
Hosted by Maureen Metcalf
The COVID pandemic crushed sales for many businesses...but not at AVI Systems. When building a world-class sales team, an organization needs to implement a formal sales process proven to improve sales performance. This formal sales process is like the back office for sales. Joe DiDonato (BCI) and Don Mastro (AVI Systems) join host Maureen Metcalf to discuss their experiences, as well as the case study they wrote about what Don did to get his AVI Systems team through the pandemic -- and then skyrocket sales. This is part 2 of a 2-part series.
Innovating Leadership, Co-Creating Our Future
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The pace of change in the world is increasing exponentially and shows no signs of slowing down. Leadership is evolving and requires more and more innovative leaders to keep up. Many leaders update what they lead but not how they think about and act as leaders. They become outdated. This matters because Leadership creates strategic advantage.
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Maureen is the Founder and CEO of the Innovative Leadership Institute, a renowned executive advisor focused on making the world better through leadership! She helps clients strengthen their leadership talent pool so that leadership itself becomes one of your strategic advantages to co-create a thriving future.
Maureen brings 30 years of business experience to provide high-impact, practical solutions that support her clients' leadership development and organizational transformations. She is recognized as an innovative, principled thought leader who combines intellectual rigor and discipline with an ability to translate theory into practice in all her work. Her operational focus is coupled with a strategic ability to analyze, develop and implement successful strategies for profitability, growth and sustainability.
Maureen is the author of an international award-winning book series on Innovative leadership, including the Innovative Leaders Guide to Transforming Organizations, winner of a 2014 International Book Award and a regular contributor to Forbes.
As a board member/chair, Maureen has led multiple organizations through difficult transitions and is open to for-profit board opportunities. Before founding the Innovative Leadership Institute, she led consulting engagements for PricewaterhouseCoopers and Accenture across a broad range of industries, contributing to successful organizational transformation.