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Social Media Marketing aka Building Your Boat While Sailing

October 5, 2021

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Episode Description

The Buzz 1: “Social media allows big companies to act small again.” (Jay Baer @convince Marketing) The Buzz 2: “If you make customers unhappy in the physical world, they might each tell 6 friends. If you make customers unhappy on the Internet, they can each tell 6,000 friends.” (Jeff Bezos, Amazon CEO) The Buzz 3: “We don’t have a choice on whether we do social media, the question is how well we do it.” (Erik Qualman, author, The Focus Project @equalman) Social media has dramatically affected how we navigate every aspect of life. Its impact on marketing is no exception, as in how it catalyzed the transition from push- to pull-centric marketing. According to MIT Sloan Professor Sinan Aral, “Social media is rewiring the central nervous system of humanity in real time. We’re now at a crossroads between its promise and its peril.” This crossroads is forcing marketers to sail a boat they’re still building while battling the stormy seas of short attention spans, political correctness, new social channels and other powerful waves. Argh! What impact will all of this have on the future of social media marketing? We’ll ask social media agency owner Janet E Johnson, Mike Grehan at SEMPO and Anna Millman at SAP for tips to help your social media marketing stand out amid the high seas noise and find friendly trade winds. Tune in for Social Media Marketing aka Building Your Boat While Sailing.

Changing the Game with Digital Engagement, Presented by SAP

Changing the Game with Digital Engagement, Presented by SAP

Tuesday at 7 AM Pacific Time/10 AM Eastern Time on VoiceAmerica Business Channel

Game-changing technology strategies are transformational, exciting and disruptive for a reason. They shake up your status quo. They get you thinking about new ways to scale, compete and grow. They move you in amazing new directions.

Join host Bonnie D. Graham as she invites you to take an additional Coffee Break with Game-Changers for our special series on Digital Engagement. We’ll explore the fundamental changes that digital transformation is having on the marketing and sales professions. Our panelists will discuss the implications on the buyer journey, how Digital Engagement impacts an organization in terms of alignment, accountability, and business outcomes, as well as how Digital Engagement changes the dynamic between buyer and seller.

Learn how you can become the savvy leader who takes your company across the finish line as you look ahead to the next wave of business innovation. Changing the Game with Digital Engagement, presented by SAP, broadcasts live on the VoiceAmerica Business Channel.

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