Encore: Who Gets In and Why: A Conversation with Jeffrey Selingo
November 25, 2021
Hosted by Elizabeth Heaton
Excited to welcome New York Times bestselling author Jeffrey Selingo to the show to discuss his latest, Who Gets In and Why: A Year Inside College Admissions. We discuss everything from the impact of marketing and rankings on college admissions over the past 30+ years to the concept of “buyers” and “sellers” and how those distinctions can and should impact students’ college application decisions. He also shared what he’s hearing from enrollment managers this year and his thoughts on the COVID-dictated changes he thinks might stick.
Getting In: A College Coach Conversation
Thursday at 1 PM Pacific Time on VoiceAmerica Variety Channel
Planning for college? Tune into Getting In: A College Coach Conversation for tips, techniques, and insider perspectives. Hosted by Elizabeth Heaton, a former admissions officer at the University of Pennsylvania, and featuring her fellow admissions and college finance experts from Bright Horizons College Coach, the show shares what colleges are really looking for and how to highlight your hard-won achievements for the best chance at success. New episodes air every Thursday at 4 PM Eastern Time, 1 PM Pacific Time on the VoiceAmerica Variety channel.
Elizabeth Heaton is the senior director of educational consulting and strategic marketing at College Coach, the nation’s leading provider of educational advisory services. Ms. Heaton began her admissions career at the University of Pennsylvania, where she chaired university selection committees, evaluated potential athletic recruits as one of the school’s athletics liaisons, and oversaw the university’s portfolio of admissions publications. She also served as second chair in the selection committee for the school's flagship interdisciplinary Jerome Fisher Program in Management and Technology. A graduate of Cornell University, Ms. Heaton brings exceptional skills to the craft of essay writing paired with experience reading and evaluating thousands of Penn admissions applications. She is featured regularly in news outlets including Wall Street Journal, USA TODAY, Time, US News and World Report, Boston Globe, and ABC News, among others, and can offer expert advice on a wide range of college admissions topics, from colleges’ expectations for high school curriculum choices and standardized test scores to choosing the right extracurricular activities and essay topics. Prior to joining Penn, Ms. Heaton worked as a public relations professional and served for a decade as a member of the Cornell Alumni Admissions Ambassador Network.