Why We Hate the Costco Essay; Early Deadlines; Merit Scholarships

October 14, 2021
Hosted by Elizabeth Heaton

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Episode Description

A few years ago, an essay with Costco at its center made the media circuit as an example of a powerful and successful college essay. We don’t like it, and we’re going to share why. The Merit Scholarship program gets a lot of attention for what is essentially a $2k award. But there are some other financial opportunities that can come with the Merit program, and we have information for you on that. Finally, the early deadlines—priority, early decision, and early action—are here, and we’ll help you make sure you’re ready to submit.

Getting In: A College Coach Conversation

Getting In: A College Coach Conversation

Thursday at 1 PM Pacific Time on VoiceAmerica Variety Channel

Planning for college? Tune into Getting In: A College Coach Conversation for tips, techniques, and insider perspectives. Hosted by Elizabeth Heaton, a former admissions officer at the University of Pennsylvania, and featuring her fellow admissions and college finance experts from Bright Horizons College Coach, the show shares what colleges are really looking for and how to highlight your hard-won achievements for the best chance at success. New episodes air every Thursday at 4 PM Eastern Time, 1 PM Pacific Time on the VoiceAmerica Variety channel.

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Elizabeth Heaton

Elizabeth Heaton

Elizabeth Heaton is the senior director of educational consulting and strategic marketing at College Coach, the nation’s leading provider of educational advisory services. Ms. Heaton began her admissions career at the University of Pennsylvania, where she chaired university selection committees, evaluated potential athletic recruits as one of the school’s athletics liaisons, and oversaw the university’s portfolio of admissions publications. She also served as second chair in the selection committee for the school's flagship interdisciplinary Jerome Fisher Program in Management and Technology. A graduate of Cornell University, Ms. Heaton brings exceptional skills to the craft of essay writing paired with experience reading and evaluating thousands of Penn admissions applications. She is featured regularly in news outlets including Wall Street Journal, USA TODAY, Time, US News and World Report, Boston Globe, and ABC News, among others, and can offer expert advice on a wide range of college admissions topics, from colleges’ expectations for high school curriculum choices and standardized test scores to choosing the right extracurricular activities and essay topics. Prior to joining Penn, Ms. Heaton worked as a public relations professional and served for a decade as a member of the Cornell Alumni Admissions Ambassador Network.

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Episode Directory

November 2021

October 2021

  • 10/28/2021: Value and ROI of a Liberal Arts College; Early Round Results Listen Now
  • 10/21/2021: Penn State Honors College Essays; Yale Supplemental Essays Listen Now
  • 10/14/2021: Why We Hate the Costco Essay; Early Deadlines; Merit Scholarships Listen Now
  • 10/7/2021: State School Essays; Listener Q&A Listen Now

September 2021

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