Stories Sell . . . Your Small Business Needs A Memory Imprint
November 3, 2021
Hosted by Frank Helring
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Guest Information
Episode Description
When I was a child and I had the flu or the measles, I remember my Mother taking the time to go to the Public Library and checking out several LP 33 Albums that contained productions of Hollywood Stars such as Perry Como, Bing Crosby and several others who took the time to reinvigorate stories such as “The First Christmas”, Moby Dick, 20,000 Leagues Under The Sea and many, many more that I have very fond memories of even today. What is it about the telling of a story that sticks with you and creates a memory imprint that in my case, follows you your entire life. To this day I can recall the storyline and the voice of these stars who took the time to bring to life the pages of these time tested works of literature and the experience that during a very challenging time of my life and the sicknesses that I bore as a child, helped me to weather the storm and increased my learning, comprehension and vocabulary because storytelling forces you to use your much overlooked aspect and power center of your brain capability known as imagination. Today, we have so much media and technology that cajoles and confronts us with messages that are crafted to attain agenda’s and actions that are not necessarily in the best interests of the listner/ viewer. Listening to a well recognized voice, first of all commanded your attention and the storyline of these incredible masterpieces of American Literature, retold and remastered by the talents of those that really cared about their listening audience is something that needs to be brought back in the here and now. I have said many times and especially here in Southern California that we live and exist in the “Disneyland of Distraction”. There are so many persuasions, productions and the proliference of same that vy for our attentions today and that many times the content just becomes a blur and nothing really hits home in our minds and especially our hearts as it should. Today my guest has a unique approach to educate Small Businesses about the value of story telling and how it can be implemented into the message that you are trying to communicate. You see, if your potential customer does not STOP, LOOK and LISTEN these days, you are wasting invaluable time, capital and ending up with a frustration factor of lack of new customer flow which is the lifeblood of your business. Join me today as I interview an entrepreneur who has taken it upon herself to make sure that your story . . . get’s told and more importantly retained!
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BizZne$$ BuzZ is all about your business. Small business is in trouble and they have been as far back as the “rocking” that occurred in 2008. The 14.2 percent loss of many brick and mortar small businesses happened by the year 2015 (source, NFIB 2015 Report). Already being squeezed by Internet predators, like Amazon, E-Bay, etc. They are literally sucking the life out of small businesses by customer and profit “siphoning.” B2B Networking Groups and social media disappointments abound.
Small business needs a “counter” to these E-commerce tsunamis and that mechanism is the power of UNITY, RELATIONSHIP and the Law of RECIPROCITY. This is an EDGE that is a non-compete. The “perfect storm” of shut down/customer distancing, lack of capital and uncertainty are the devastating effects of COVID19 disruption.
Our mission is to provide your business the boost that it needs to recapture your personal visions, rejuvenate your operations and to bring about a platform that represents your interests.
Frank Helring
Frank Helring is the CEO and Founder of TheHubmartLLC. He is an established executive with over 45 years of service encompassing Christian ministries, private/corporate insurance, public/philanthropic enterprises and private equities sectors.
His past tenures include owning his own General Insurance Agency from October 1977 to 1991, serving as an Executive Director with World Vision of Orange County from 1994 to 1998 inclusive as a President and CEO of a community-based organization.He has served as President of JMS Consulting Group 2004-2006, a private equities firm in Los Angeles during which time he personally consulted to the VP of Benefits of the legendary NFIB.com on “Boutique” Membership programs and Association negotiating levels of involvement. He and his wife have owned Allure Med Aesthetics, Inc. a medical aesthetics practice, since 2013. Most recently, he is currently involved with revolutionary firms engaged in accelerating the emerging “opportunity commercial marketplace” and cutting edge medical regeneration technologies.
Frank resides in Mission Viejo, with his wife Rhoda. His combination of grassroots community involvement, strategic relationships formation and continued success as a visionary corporate entrepreneur distinguish him as an invaluable asset to the small business community at large.
