The Future of Social Media Noise: Keep or Banish Hashtags?
November 3, 2021
Hosted by Bonnie D. Graham
The Buzz 1: “#Hashtags aren’t as cool as they once were…A Next Web study found that more than half of consumers don’t search for hashtags or use hashtags on their own content.… Spammers and bots are targeting popular hashtags at high rates, even if the hashtag isn’t relevant to the content. This adds “noise” to the social sphere.” (sellerschoice.digital) The Buzz 2: “It’s been 13 years since the founding of the hashtag and marketers are now questioning if hashtags are still relevant…When we asked our community on our Instagram about hashtags, 66% said they’re a key part of their social strategies but 34% said they’re “over them.” (sproutsocial.com) The Buzz 3: “Everyone’s like sheep on social media; like, one person starts making noise, and everyone’s like, ‘Hey, yeah!’ and then you got a whole bunch of people making noise at you.” (Earl Sweatshirt, American rapper, songwriter, record producer) We’ll ask Mike Grehan, Crispin Sheridan, Isabella Wang and Janet E. Johnson for their take on The Future of Social Media Noise: Time to Banish Hashtags?
Technology Revolution: The Future of Now
Wednesday at 8 AM Pacific/11 AM Eastern Time on VoiceAmerica Business Channel
Technology in many shapes, forms, and devices is already shaping nearly every aspect of your life. How? On your smart phone and tablet with thousands of apps to enhance your work and daily living. On streaming media that lets you watch TV and movies anytime anywhere. On social media where your voice is instantly amplified to reach the world. Think you’ve seen it all? Not! There’s more to come and you’re part of making it happen – right now. Join host Bonnie D. Graham as she speaks with future-focused visionaries on Technology Revolution: The Future of Now, broadcasting live every Wednesday at 8 AM Pacific Time/11 AM Eastern Time, on the Business Channel.
Bonnie D. Graham
Bonnie D. Graham has been producing and hosting live talk radio since 1998. She is the creator, producer and host of the weekly business talk series, “Coffee Break with Game-Changers, presented by SAP” that debuted in Fall 2011, plus more than two dozen related Game-Changers Radio series also heard on the VoiceAmerica Business Channel.
SAP helps companies of all sizes and industries run simple. From back office to boardroom, warehouse to storefront, operations to finance, SAP empowers people and organizations to work together more efficiently and use business insight more effectively to stay ahead of the competition. We do this by extending the availability of software across on-premise installations, cloud and hybrid deployments, and mobile devices.