The Future of Social Media Noise: Keep or Banish Hashtags?

November 3, 2021
Hosted by Bonnie D. Graham

[Download MP3] [itunes] [Bookmark Episode]

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Episode Description

The Buzz 1: “#Hashtags aren’t as cool as they once were…A Next Web study found that more than half of consumers don’t search for hashtags or use hashtags on their own content.… Spammers and bots are targeting popular hashtags at high rates, even if the hashtag isn’t relevant to the content. This adds “noise” to the social sphere.” (sellerschoice.digital) The Buzz 2: “It’s been 13 years since the founding of the hashtag and marketers are now questioning if hashtags are still relevant…When we asked our community on our Instagram about hashtags, 66% said they’re a key part of their social strategies but 34% said they’re “over them.” (sproutsocial.com) The Buzz 3: “Everyone’s like sheep on social media; like, one person starts making noise, and everyone’s like, ‘Hey, yeah!’ and then you got a whole bunch of people making noise at you.” (Earl Sweatshirt, American rapper, songwriter, record producer) We’ll ask Mike Grehan, Crispin Sheridan, Isabella Wang and Janet E. Johnson for their take on The Future of Social Media Noise: Time to Banish Hashtags?

Technology Revolution: The Future of Now

Wednesday at 8 AM Pacific/11 AM Eastern Time on VoiceAmerica Business Channel

Technology in many shapes, forms, and devices is already shaping nearly every aspect of your life. How? On your smart phone and tablet with thousands of apps to enhance your work and daily living. On streaming media that lets you watch TV and movies anytime anywhere. On social media where your voice is instantly amplified to reach the world. Think you’ve seen it all? Not! There’s more to come and you’re part of making it happen – right now. Join host Bonnie D. Graham as she speaks with future-focused visionaries on Technology Revolution: The Future of Now, broadcasting live every Wednesday at 8 AM Pacific Time/11 AM Eastern Time, on the Business Channel.

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Bonnie D. Graham

Bonnie D. Graham

Bonnie D. Graham has been producing and hosting live talk radio since 1998. In 2011, working at the enterprise software leader SAP, she successfully created, produced and hosted the weekly “Coffee Break with Game-Changers” business thought leadership roundtable radio series. Over the next eight years, she developed 45 additional series that attracted millions of listeners around the world. Since becoming an independent broadcaster in 2019, she has also been engaged by other global enterprises to develop and host their radio and podcast series. What powers Bonnie’s passion for radio? She “loves speaking with smart people!”

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