Correcting Conceptions About Adult Technology Capabilities Wednesday, November 3, 2021

According to The Kauffman Index of Startup Activity.the highest rate of entrepreneurial activity in the U.S. is among those 55 to 64 years." . Furthermore, statistics indicate that older adult entrepreneurs remain in business longer than their younger counterparts: i.e.,: within five years of beginning a business, 70% of those started by older adults remain operational, this as compared to 28% of those started by younger adults. Despite these statistics, many people have the misconception that older adults are incapable of learning technology, and specifically mastering the online marketing technology space. Austin Walsh has experience with people of all ages and can attest to the fact that age is not a predictor of a person's ability to learn or become proficient in the online space. These conceptions are steeped in ageism. Conversely, one might have the conception that a person of Austin's young age could not be as astute, well-spoken and insightful as he presents. This would be a gross misconception and reflects ageism at the other end of the spectrum. In fact, the result of a 2020 study conducted at the University of Toronto and Furman University reported that almost 50% of younger adults reported feeling the the effects of ageism in the workplace characterized by lack of respect and assumptions about their ability predicated on lack of life or professional experience. Austin Walsh defies those misconceptions. He is not only insightful but speaks with an ease and direct style that is compelling. This, along with his knowledge and expertise, translates into a winning combination for helping people easily understand what some might think is the daunting language of online technology. This is a talent and ability that cannot necessarily be taught, no matter anyone's age.