Making of a STAR . . .Your Small Business . . . Revisited
January 5, 2022
Hosted by Frank Helring
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Guest Information
Episode Description
BizZne$$ BuzZ has a Top Ten Roster of Rebroadcasted shows and one of my goals this year is to REVISIT every Top Ten Show. Today, I will be interviewing Arnold Garcia, CEO and Founder of Shine On Hollywood Magazine www.shineonhollywoodmagazine.com The delivery of Marketing and Communications is in a State of Change right now and some very Big Players are now attempting to discover ways of penetrating one of the largest markets that is looming on the horizon which is the Millennial Generation of potential customers. This generation DOES NOT seek its information from HDTV, Desktops, Laptops or the rapidly deterioriating Dinosaur known as cable. They spend most of their waking hours and into the evening excursions on their Smart Phones. While they have been designated as one of the hardest to reach generations because of their lack of personal communication and personal inter-relation skill sets, They also stand to inherit one of the largest war chests of Estate Funds, via "trickle down" economics of the Baby Boomer Generation (GrandParents) who represent now 3.2 Trillion dollars of buying power! What is the mechanism most likely to be utilized to connect with this vast amount potential "Purchasers"???. That is the $64,000 question as we used to coin in my generation and the midnight oil is being burned in the advertising Mecca's of Chicago and New York City seeking a solution to this dilemma, The world of Small Business Marketing and Communications is changing and YOU must change with it! Today, I have asked Arnold Garcia to rejoin me not only because his previous interview has contributed to my now exploding audience show numbers but largely due to the fact that his DIGITAL approach to MEDIA MAGAZINE COPY is a pacesetter and a "Game Changer) to not ONLY within the fabulous Hollywood Film and Media Market Sector as his company title denotes but its REACH is now to the far flung corners of this now GLOBAL MARKETPLACE which YOU the Small Business Owner should be seeking to expand and penetrate. Your Small Business can become a STAR and Arnold has the mechanism to SHINE the SPOTLIGHT on You and Your Small Business and Make It A STAR!!! Join me today and discover the HOW TO Questions that you now have facing you both Today and Tomorrow!
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BizZne$$ BuzZ is all about your business. Small business is in trouble and they have been as far back as the “rocking” that occurred in 2008. The 14.2 percent loss of many brick and mortar small businesses happened by the year 2015 (source, NFIB 2015 Report). Already being squeezed by Internet predators, like Amazon, E-Bay, etc. They are literally sucking the life out of small businesses by customer and profit “siphoning.” B2B Networking Groups and social media disappointments abound.
Small business needs a “counter” to these E-commerce tsunamis and that mechanism is the power of UNITY, RELATIONSHIP and the Law of RECIPROCITY. This is an EDGE that is a non-compete. The “perfect storm” of shut down/customer distancing, lack of capital and uncertainty are the devastating effects of COVID19 disruption.
Our mission is to provide your business the boost that it needs to recapture your personal visions, rejuvenate your operations and to bring about a platform that represents your interests.
Frank Helring
Frank Helring is the CEO and Founder of TheHubmartLLC. He is an established executive with over 45 years of service encompassing Christian ministries, private/corporate insurance, public/philanthropic enterprises and private equities sectors.
His past tenures include owning his own General Insurance Agency from October 1977 to 1991, serving as an Executive Director with World Vision of Orange County from 1994 to 1998 inclusive as a President and CEO of a community-based organization.He has served as President of JMS Consulting Group 2004-2006, a private equities firm in Los Angeles during which time he personally consulted to the VP of Benefits of the legendary NFIB.com on “Boutique” Membership programs and Association negotiating levels of involvement. He and his wife have owned Allure Med Aesthetics, Inc. a medical aesthetics practice, since 2013. Most recently, he is currently involved with revolutionary firms engaged in accelerating the emerging “opportunity commercial marketplace” and cutting edge medical regeneration technologies.
Frank resides in Mission Viejo, with his wife Rhoda. His combination of grassroots community involvement, strategic relationships formation and continued success as a visionary corporate entrepreneur distinguish him as an invaluable asset to the small business community at large.
