IoT Data Creates Frankenstein Profiles Claiming to Be You

July 2, 2022
Hosted by Rebecca Herold

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Episode Description

There are an estimated 20 – 30 billion “smart” internet of things (IoT) devices currently used in the world. Most of them are listening devices, meaning everything heard within the vicinity of the device is sent to cloud systems, analyzed, and actions are taken. This number is projected to increase to 75 – 100 billion by 2025. This data and results of artificial analysis (AI) using the words and conversations of people, and sounds, in the vicinity of the device are sent to numerous, sometimes thousands, of other third parties who then perform their own data AI and take even more actions. In most cases profiles about the individuals are made using the IoT data and AI results that are used for making many assumptions about, then taking activities impacting, the associated individuals. Targeted marketing. Loan rates and approvals. Health determinations. Deciding who is a good or bad parent. Identifying pregnancies. The list is unlimited. Even real-life activities described in science fiction, such as determining those who, in the future, are likely to commit crimes, likely to get a disease, or likely to have some other significant impact. These projections are also sent to numerous entities. Those can include law enforcement, government agencies, home owners associations, political campaigns, marketers (of course!), and many others. Even ransomware gangs and other criminals are using these digital profiles to target their victims. Wait, it gets worse! Around 10% - 25% of AI results are incorrect. And when considering people of color, this number increases, due to continuing problems with bias in AI. That translates to 2 – 7.5 billion current devices sending data about those in the vicinity of the devices, who then are having erroneous profiles made about them. And, possibly actions are being taken that will harm them in some way as a result. Digital personas that are Frankenstein creations resulting from often faulty AI resulting from the use of audio voices of others, and sounds around you! In this episode, Dr. Joseph Turow, author of “The Voice Catchers: How Marketers Listen In to Exploit Your Feelings, Your Privacy, and Your Wallet,” discusses his in-depth and insightful research into this topic. Dr. Turow also provides many examples, and also provides some very good advice. Please join us for a very interesting and informative discussion! #IoT #IoTPrivacy #IoTSecurity #Stalkerware #JosephTurow #TheVoiceCatchers #VoiceAnalysis #Surveillance #AI #PersonalData #MonetizingPeople

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There are more information security and privacy threats than ever before. As more technologies emerge, more surveillance tactics are used, and more artificial intelligence systems are deployed, cybersecurity and privacy risks grow exponentially. Rebecca has spent her entire career working to improve information security and privacy protections, by not only raising awareness of the issues within businesses and other types of organizations, but also by raising the awareness of these risks in the public and helping them to understand how to better protect their own personal data, allowing them to take their privacy protections into their own hands. Rebecca offers information about these existing and emerging security and privacy risks and provides fresh insights into the impacts of exploiting these risks, and gives guidance, tips, expert advice and news, with fascinating guests, to help all organizations, and the general public, understand what they need to do to mitigate these risks.

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Rebecca Herold

Rebecca Herold

Rebecca has 25-plus years of systems engineering, information security, privacy and compliance experience, is CEO of The Privacy Professor(R) consultancy she founded in 2004, and Co-Founder/CEO of Privacy Security Brainiacs online services, where Rebecca engineered the systems and created all the content, including automated risk assessments and training courses. Rebecca has authored 20 books, contributed to dozens of other books, and published hundreds of articles. Rebecca led the NIST Smart Grid Privacy Subgroup for 7 years, a member of the NIST Privacy Framework development team, and is a NIST Cybersecurity for IoT Program team member. Rebecca has provided expert witness services for HIPAA compliance, IoT security, privacy and location tracking, retirement community members’ personal data misuse, and other cases. Rebecca was co-founder and officer of the IEEE P1912 Privacy and Security Architecture for Consumer Wireless Devices Working Group, and is on numerous advisory boards. Rebecca was Adjunct Professor for the Norwich University MSISA program for 9 years. Rebecca has received numerous awards, including named as a Top 100 Women Fighting Cybercrime and a Cybersecurity Woman of the Year. Rebecca has provided keynotes on 5 continents and is frequently interviewed on TV and in international publications. Rebecca holds the following certifications: FIP, CDPSE, CISSP, CISA, CISM, CIPT, CIPM, CIPP/US, FLMI. Ponemon Privacy Fellow. Rebecca is based in Des Moines, Iowa, USA.

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