A Publicist For My Small BizZne$$??? Come on man!
August 17, 2022
Hosted by Frank Helring
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Guest Information
Episode Description
Merriam Websters Dictionary defines a Publicist as the following: "the business of inducing the public to have understanding for and goodwill towards a person, firm or institution. The Synonyms of this word further accentuate its functionality . . . Agent, Press Agent, Publicizer, PR Person, Advance Agent, Advance Man, Press Officer, Public Relations Consultant. Now if I am looking at this profession as a full time employee, I am looking at it incorrectly but if i am looking at this as an outside "Influencer", then this makes all the sense in the world. Until I entered the MEDIA world, this type of support person was nonsensical to me because my marketing and communications of my small business could be better served in hard copy print, social media and other persuasions. Now I am finding that this person is indispensable and invaluable and that is WHY I am on a search right now to find the person who will complement the show and help us to take it to the levels that we have envisioned. Joining me today is Andrea Adams Miller and she has been very active with the show as she has set up two solid interviews and about to perform a third. I invite you to tune in to find out the VALUE ADDED that this type of expertise could bring to your small business as I inquire how to incorporate this into my own.
BizZne$$ BuzZ and BizZne$$ Watch
Wednesday at 10 AM Pacific Time on VoiceAmerica Business Channel
BizZne$$ BuzZ is all about your business. Small business is in trouble and they have been as far back as the “rocking” that occurred in 2008. The 14.2 percent loss of many brick and mortar small businesses happened by the year 2015 (source, NFIB 2015 Report). Already being squeezed by Internet predators, like Amazon, E-Bay, etc. They are literally sucking the life out of small businesses by customer and profit “siphoning.” B2B Networking Groups and social media disappointments abound.
Small business needs a “counter” to these E-commerce tsunamis and that mechanism is the power of UNITY, RELATIONSHIP and the Law of RECIPROCITY. This is an EDGE that is a non-compete. The “perfect storm” of shut down/customer distancing, lack of capital and uncertainty are the devastating effects of COVID19 disruption.
Our mission is to provide your business the boost that it needs to recapture your personal visions, rejuvenate your operations and to bring about a platform that represents your interests.
Frank Helring
Frank Helring is the CEO and Founder of TheHubmartLLC. He is an established executive with over 45 years of service encompassing Christian ministries, private/corporate insurance, public/philanthropic enterprises and private equities sectors.
His past tenures include owning his own General Insurance Agency from October 1977 to 1991, serving as an Executive Director with World Vision of Orange County from 1994 to 1998 inclusive as a President and CEO of a community-based organization.He has served as President of JMS Consulting Group 2004-2006, a private equities firm in Los Angeles during which time he personally consulted to the VP of Benefits of the legendary NFIB.com on “Boutique” Membership programs and Association negotiating levels of involvement. He and his wife have owned Allure Med Aesthetics, Inc. a medical aesthetics practice, since 2013. Most recently, he is currently involved with revolutionary firms engaged in accelerating the emerging “opportunity commercial marketplace” and cutting edge medical regeneration technologies.
Frank resides in Mission Viejo, with his wife Rhoda. His combination of grassroots community involvement, strategic relationships formation and continued success as a visionary corporate entrepreneur distinguish him as an invaluable asset to the small business community at large.
