The Future of Automotive Retail & Tech: How Will YOU Buy A Car?
August 17, 2022
Hosted by Bonnie D. Graham
The in-person experience of car buying has always been alluring, letting you inhale the new car scent, examine the shiny power under the hood, literally kick the tires, ask questions of a human salesperson, and feel the road in a test drive. Now online car sales are offering a new experience: click it, order it, pick it up, keep-or-return it – and the automotive industry mostly isn’t ready. The Buzz 1: Nearly 30% of U.S. new car sales in 2020 were completed online, compared to < 2% of vehicles pre-pandemic. The overall car shopping experience took less time and was more efficient…the number of dealerships visited dropped. [abcnews ] The Buzz 2: 53% of car buyers would consider buying a car online. [Accenture report in Readers Digest Mar. 16, 2022] The Buzz 3: Prospective buyers, especially age 55–70, are less inclined to want to interact with sellers at car dealerships. [mckinsey] The Buzz 4: Swedish electric performance car brand Polestar, 50% owned by Volvo, is focusing on a digital-first retail model, with company-owned stores in city centers selling directly to consumers. Volvo's electric C40 Recharge compact SUV will only be available online. Online car retailer Carvana sold 244,111 cars in 2020, a 37% jump from 2019. We’ll ask Daniel Grimm at SAP, Guenter Lasser at proaxia, Christos Maglousidis at OneDealer and Moncombu Raju at SAP for their take on The Future of Automotive Retail and Tech: How Will YOU Buy A Car Tomorrow?
Technology Revolution: The Future of Now
Wednesday at 8 AM Pacific/11 AM Eastern Time on VoiceAmerica Business Channel
Technology in many shapes, forms, and devices is already shaping nearly every aspect of your life. How? On your smart phone and tablet with thousands of apps to enhance your work and daily living. On streaming media that lets you watch TV and movies anytime anywhere. On social media where your voice is instantly amplified to reach the world. Think you’ve seen it all? Not! There’s more to come and you’re part of making it happen – right now. Join host Bonnie D. Graham as she speaks with future-focused visionaries on Technology Revolution: The Future of Now, broadcasting live every Wednesday at 8 AM Pacific Time/11 AM Eastern Time, on the Business Channel.
Bonnie D. Graham
Bonnie D. Graham has been producing and hosting live talk radio since 1998. In 2011, working at the enterprise software leader SAP, she successfully created, produced and hosted the weekly “Coffee Break with Game-Changers” business thought leadership roundtable radio series. Over the next eight years, she developed 45 additional series that attracted millions of listeners around the world. Since becoming an independent broadcaster in 2019, she has also been engaged by other global enterprises to develop and host their radio and podcast series. What powers Bonnie’s passion for radio? She “loves speaking with smart people!”